Skip to content
42

strickjacke mädchen

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 14Growth 53Conversion 4Competition 96Returns 23Price range 65Avg price 56Brand share 21Review moat 74Quality gap 32

Competition

Incredible15%

top-5 click share — an open shelf

Review moat

Good528.68

avg incumbent reviews — the moat a new listing must climb

Price range

Good€3.41–€36.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.78

avg listing price — sweet spot $15–$100

Growth

Good+24.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.4%

return rate — above 6% kills the launch gate

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad€55K

€55K/yr · 1.4M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

61

Top-5 brand share

92%

Open market

8%

  • NAME IT84%
  • NEXT4%
  • Amazon Essentials1%
  • Haloumoning1%
  • TupTam1%
  • Arshiner1%
  • Open — no brand owns it (21 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€5502%€1K3%€2K4%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 191 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.
100K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Qualität”

Gesamtgröße21%

“Passt”

Komfort insgesamt12%

“Sitzt super, fühlt sich gut an”

Preis-Leistungs-Verhältnis7%

“Preis-Leistung super”

Materialqualität7%

“hochwertiges Material”

Farbe5%

“Hübsch”

Weiches Gefühl4%

“weicher Stoff”

Waschechtheit4%

“verrutschen beim waschen nicht.”

beworben Vs Tatsächliches Produkt2%

“Wie abgebildet”

Nähen/Finish/Polieren2%

“Super Schnitt”

What buyers complain about

Gesamtgröße26%

“Die Shorts sind wirklich sehr sehr slim, was in unserem Fall passt”

Komfort insgesamt10%

“Fühlt sich nicht schön an”

Qualität insgesamt10%

“Qualität nicht gut”

beworben Vs Tatsächliches Produkt8%

“was so auf den Fotos nicht zu sehen ist”

Länge8%

“Beine sind zu lang”

Dicke6%

“Shorts slim mit zu viel Polyester drin”

Preis-Leistungs-Verhältnis5%

“Preis allerdings finde ich vergleichsweise zu viel”

Farbe5%

“Gelbe Hose gefällt nicht”

Lücke/Loch5%

“Zu schnell Löcher”

Helligkeit/Glanz/Glühen3%

“Glitzert viel zu extrem”

Top return reasons

Gesamtgröße48%
Breite11%
Länge7%
Farbe6%
Taillenpassform3%
Materialqualität3%
Dünn3%
Oberschenkel fit2%
Lücke/Loch2%
beworben Vs Tatsächliches Produkt2%