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strickjacke herren

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Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 30Growth 11Conversion 6Competition 98Returns 9Price range 93Avg price 95Brand share 81Review moat 26Quality gap 81

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible€28.54

avg listing price — sweet spot $15–$100

Price range

Great€13.71–€66.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Okay€133K

€133K/yr · 1.1M searches

Review moat

Okay3,878.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

Returns

Bad9.7%

return rate — above 6% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

64 rising

Sellers

176

Top-5 brand share

54%

Open market

43%

  • Amazon Essentials25%
  • Indicode13%
  • AOLI RAY7%
  • JACK & JONES5%
  • Clinotest4%
  • TOM TAILOR3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€1K2%€3K3%€4K4%€5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 275 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße22%

“Passt”

Qualität insgesamt21%

“Super Qualität”

Komfort insgesamt9%

“Sehr angenehmes Material, schöne Farben und sehr guter Sitz”

Preis-Leistungs-Verhältnis8%

“Beste Jacke für den Preis”

Wärme7%

“warm”

Materialqualität4%

“Sehr angenehmes Material”

Farbe4%

“Gute Farbkombi”

Weiches Gefühl3%

“Schöne Farbe und weiches Material, Größe passt”

Gewicht leicht3%

“Leichte Übergangsjacke mit guter Passform - bequem und alltagstauglich”

Benutzerfreundlichkeit1%

“Einfach”

What buyers complain about

Gesamtgröße18%

“Fällt schmal aus”

Qualität insgesamt15%

“Absoluter Müll”

Reißverschlussqualität6%

“Der Reißverschluss wellt sich”

Ärmelpassform4%

“Ärmel zu kurz”

Farbe3%

“wegen Farbton zurück”

Haltbarkeit3%

“Lange Haltbarkeit wird angezweifelt”

Materialqualität2%

“Schlechtes Material”

Taillenpassform2%

“der Taille sind sehr weit.”

Nähen/Finish/Polieren2%

“die Nahtstellen an den Ärmelenden zerfasern.”

Lücke/Loch2%

“Die Strickjacke hat viele Löcher,und Fäden gezogen”

Top return reasons

Gesamtgröße50%
Breite6%
Ärmelpassform5%
Länge5%
Qualität insgesamt5%
Materialqualität5%
Farbe4%
Reißverschlussqualität3%
Dünn2%
Taillenpassform2%