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51

strickjacke damen

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Market size 50Growth 21Conversion 3Competition 97Returns 3Price range 88Avg price 85Brand share 75Review moat 24Quality gap 80

Competition

Incredible10%

top-5 click share — an open shelf

Price range

Great€10.39–€60.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€18.93

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great60%

top-5 brand share — no brand owns this niche

Market size

Okay€272K

€272K/yr · 5.3M searches

Review moat

Bad6,126.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.3%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

99

Top-5 brand share

60%

Open market

35%

  • Amazon Essentials24%
  • GRECERELLE15%
  • Saodimallsu8%
  • VERO MODA7%
  • MYCOLORBLUE6%
  • ONLY5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€3K2%€5K3%€8K4%€11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 279 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
200K150KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße20%

“Passt”

Qualität insgesamt13%

“Super Qualität”

Komfort insgesamt11%

“Super gemütlich”

Farbe10%

“Schöne Farbe, kurzes Design”

Materialqualität8%

“Material”

Weiches Gefühl5%

“Das MAterial ist angenehm auf der Haut”

Preis-Leistungs-Verhältnis4%

“super Preis,das wird meine Lieblingsstrickjacke”

Gewicht leicht3%

“Leichte Sommerjacke in Oversize”

beworben Vs Tatsächliches Produkt3%

“Alles wie es sein soll”

Wärme3%

“warm”

What buyers complain about

Gesamtgröße15%

“Selbst für Oversize noch viel zu groß”

Qualität insgesamt11%

“Keine gute Qualität”

Farbe4%

“Gut verarbeitet und angenehm zu tragen - Farbe leider abweichend”

Geruch3%

“Aber Geruch”

Produktzustand3%

“Ware ist gebraucht leider”

Dicke3%

“Dünnes Material”

Haltbarkeit2%

“Hält nicht lange”

Materialqualität2%

“Material”

Falten2%

“Sehr schöne Jacke, die jedoch stark fusselt u schnell abgetragen aussieht”

Länge2%

“Er ist auf jeden Fall zu kurz”

Top return reasons

Gesamtgröße35%
Länge17%
Farbe10%
Materialqualität8%
Ärmelpassform4%
Qualität insgesamt4%
Breite3%
Dünn3%
beworben Vs Tatsächliches Produkt2%
Lücke/Loch2%