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stranger things kostüm

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Soft demand (-87.8% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 0Conversion 22Competition 88Returns 49Price range 82Avg price 84Brand share 32Review moat 89Quality gap 52

Review moat

Great221.34

avg incumbent reviews — the moat a new listing must climb

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great€18.70

avg listing price — sweet spot $15–$100

Price range

Great€10.95–€35.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 6% kills the launch gate

Market size

Okay€197K

€197K/yr · 585K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-87.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

40

Top-5 brand share

86%

Open market

12%

  • Stranger Things68%
  • MAKAYA7%
  • Netflix4%
  • Sock Affairs4%
  • Heroes Inc.2%
  • Kelmon2%
  • Open — no brand owns it (15 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€6K6%€12K9%€18K12%€24K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 76 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 18 weeks — -87.8% search growth over the last 90 days.
7K5KMar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Passt”

Qualität insgesamt27%

“ist qualitativ super”

Druckqualität10%

“Wie beschrieben und der Print ist sehr gut”

Materialqualität7%

“Super Material,”

Geschenk Zweck6%

“Für einen Fan ein cooles Geschenk”

beworben Vs Tatsächliches Produkt6%

“So wie auf dem Bild”

Preis-Leistungs-Verhältnis4%

“Preis Leistung stimmt”

Komfort insgesamt4%

“Sehr gemütlich”

Nähen/Finish/Polieren2%

“Guter Schnitt”

Form/Stil1%

“Quadratisch praktisch gut”

What buyers complain about

Gesamtgröße31%

“Fällt also verhältnismäßig klein aus”

Dicke24%

“Sehr dünnes, transparentes Shirt”

Qualität insgesamt12%

“Die Qualität ist billig”

Preis-Leistungs-Verhältnis7%

“Dafür auch zu teuer”

Nacken fit6%

“Zu eng am Hals”

Druckqualität5%

“Leider ist der Aufdruck sehr billig und sieht ausgewaschen aus”

Dünn3%

“Dünner Stoff”

Geruch2%

“Außerdem rochen sie nach Frittierfett”

Top return reasons

Gesamtgröße54%
Qualität insgesamt11%
Druckqualität6%
Materialqualität6%
Farbe4%
Ärmelpassform2%
Dünn2%
Breite2%
beworben Vs Tatsächliches Produkt2%
Länge1%