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50

sportsocken damen 35 - 38

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Market size 34Growth 49Conversion 11Competition 97Returns 41Price range 82Avg price 84Brand share 26Review moat 43Quality gap 48

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Great€18.57

avg listing price — sweet spot $15–$100

Price range

Great€4.96–€66.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+19.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,227.54

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 6% kills the launch gate

Market size

Okay€162K

€162K/yr · 991K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

260

Top-5 brand share

89%

Open market

9%

  • adidas72%
  • NIKE12%
  • Jeayita2%
  • Niorasen2%
  • PUMA2%
  • sockenkauf242%
  • Open — no brand owns it (21 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2K2%€3K3%€5K4%€6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 179 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +19.6% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Jul, Sep, Oct · busiest ÷ quietest = 4.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Alles passt”

Qualität insgesamt22%

“Super Produkt”

Komfort insgesamt19%

“Hose super bequem,”

Preis-Leistungs-Verhältnis5%

“trotz niedrigen Preis”

Übung/Sporteignung3%

“Super für Sport und Alltag”

Farbe3%

“Super tolle Farbe”

Materialqualität3%

“Super Material”

beworben Vs Tatsächliches Produkt3%

“Wie abgebildet”

Weiches Gefühl2%

“Das doch sehr weiche Material fühlt sich angenehm auf der Haut an”

Form/Stil1%

“Chic”

What buyers complain about

Gesamtgröße34%

“Diese Shorts ist mit einer Innenhose ausgestattet, die eng anliegt”

Qualität insgesamt8%

“Qualität enttäuschend”

Haltbarkeit6%

“Keine Langlebigkeit”

Dicke3%

“Das Material ist relativ dick”

Materialqualität3%

“Qualität Material schlimm”

Lücke/Loch3%

“Dauerhaft sind diese Socken nicht, schnelle Löcher”

Farbe2%

“Schwarz bleicht ab”

Schweißresistenz2%

“Man schwitzt in den Socken”

Dünn2%

“Material etwas dünn”

Füße fit2%

“Schuhgröße 42 stimmt nicht”

Top return reasons

Gesamtgröße59%
Füße fit8%
Breite6%
Materialqualität5%
Farbe5%
Qualität insgesamt2%
Komfort insgesamt2%
Länge2%
Dünn1%
beworben Vs Tatsächliches Produkt1%