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sportschuhe jungen 39

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High returns (11.6%) — this niche doesn't clear our bar today.

Market size 14Growth 30Conversion 15Competition 96Returns 2Price range 86Avg price 95Brand share 29Review moat 24Quality gap 57

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible€32.41

avg listing price — sweet spot $15–$100

Price range

Great€14.23–€110.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,342.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€57K

€57K/yr · 148K searches

Returns

Bad11.6%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

258

Top-5 brand share

88%

Open market

10%

  • adidas45%
  • NIKE22%
  • PUMA14%
  • JMFCHI4%
  • Lico3%
  • VITIKE2%
  • Open — no brand owns it (18 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€1K4%€2K6%€3K8%€5K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 144 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 61 weeks — +4.3% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 2.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt27%

“Super bequeme Turnschuhe”

Gesamtgröße24%

“Super Passform”

Qualität insgesamt13%

“Super Ware”

Preis-Leistungs-Verhältnis8%

“Guter Preis”

beworben Vs Tatsächliches Produkt4%

“Genau wie erwartet passt perfekt sieht genauso aus wie auf dem Bild”

Gewicht leicht3%

“ultraleichte Turnschuhe”

Farbe2%

“Farbe Preis Perfekt”

Stärke2%

“robust”

Übung/Sporteignung2%

“weiche Schuhe für den Sportunterricht meines Enkels”

Form/Stil2%

“Federleichter Schuh, guter Look und Design”

What buyers complain about

Gesamtgröße44%

“Fällt klein aus”

Qualität insgesamt5%

“Keine gute Qualität”

Produktzustand5%

“Wurden davor schonmal getragen”

Haltbarkeit4%

“nicht zu empfehlen leider nicht haltbar”

Steifheit3%

“Sehr steifes Material, drücken sehr”

Schmerzlinderung – insgesamt3%

“nach paar Stunden laufen haben leider meine Füße gebrannt und weh getan.”

Komfort insgesamt2%

“Unbequem”

Füße fit2%

“zu eng an der Fußspitze trotz richtiger Größe.”

Farbe2%

“Farbspränkel an beiden Schuhen”

beworben Vs Tatsächliches Produkt2%

“Anderst als abgebildet”

Top return reasons

Gesamtgröße49%
Füße fit16%
Breite11%
Farbe5%
Komfort insgesamt3%
Länge2%
Materialqualität2%
Qualität insgesamt1%
beworben Vs Tatsächliches Produkt1%
Produktzustand1%