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sportjacke damen

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 18Growth 14Conversion 4Competition 97Returns 6Price range 84Avg price 94Brand share 75Review moat 67Quality gap 67

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Great€22.53

avg listing price — sweet spot $15–$100

Price range

Great€9.35–€49.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good814.92

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€71K

€71K/yr · 1.1M searches

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Returns

Bad10.5%

return rate — above 6% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

107

Top-5 brand share

60%

Open market

38%

  • IECCP21%
  • AMZSPORT14%
  • 33,000ft9%
  • Rapbin9%
  • Rdruko6%
  • adidas3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€7112%€1K3%€2K4%€3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 181 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Passt”

Komfort insgesamt14%

“Super Sitz”

Qualität insgesamt10%

“Super Qualität”

Materialqualität6%

“Material super”

Übung/Sporteignung5%

“Sehr gute Jacke für Sport”

beworben Vs Tatsächliches Produkt3%

“Genau so wie Bild”

Farbe3%

“tolle Farbe”

Preis-Leistungs-Verhältnis3%

“Preis unschlagbar”

Gewicht leicht2%

“Schöne, leichte Trainingsjacke”

Wetterfest2%

“Angenehm auch wenn es windig ist”

What buyers complain about

Gesamtgröße29%

“Fällt klein aus”

Qualität insgesamt4%

“Quantität schlecht”

Materialqualität4%

“Material nicht Passend”

Armpassform3%

“Die Ärmel sind lang”

Reißverschlussqualität3%

“Reißverschluss klemmt”

Wasserbeständigkeit2%

“Nicht wasserdicht”

Geruch2%

“Es roch allerdings ziemlich nach Chemie”

Allergien2%

“Achtung Allergische Reaktion verursachend”

Komfort insgesamt2%

“und nicht schön gesessen”

Farbe2%

“Jacke ist nicht farbecht”

Top return reasons

Gesamtgröße44%
Farbe7%
Breite7%
Länge7%
Materialqualität5%
Dünn4%
Ärmelpassform4%
Reißverschlussqualität3%
Qualität insgesamt2%
Armpassform2%