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sporthose mädchen

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A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 10Conversion 14Competition 93Returns 15Price range 76Avg price 54Brand share 59Review moat 81Quality gap 62

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great385.52

avg incumbent reviews — the moat a new listing must climb

Price range

Great€5.79–€45.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good€12.43

avg listing price — sweet spot $15–$100

Returns

Bad8.4%

return rate — above 6% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.2%

90-day search growth — must beat 0% to launch

Market size

Bad€26K

€26K/yr · 186K searches

Competition

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

169

Top-5 brand share

69%

Open market

25%

  • adidas22%
  • KEREDA17%
  • Haloumoning12%
  • PUMA11%
  • Auranso8%
  • KAKU NANU5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5224%€1K6%€2K8%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 113 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße40%

“Passt”

Qualität insgesamt18%

“Super Qualität”

Komfort insgesamt11%

“Super bequem”

Materialqualität4%

“angenehmes Material”

Übung/Sporteignung4%

“Solide Trainingshose für junge Sporties”

Preis-Leistungs-Verhältnis3%

“Super Sporthose zum super Preis”

Dehnbarkeit/Erweiterbarkeit/Elastizität3%

“Das Material ist genau richtig dehnbar und sehr anschmiegsam”

Farbe2%

“Farbe schön satt”

beworben Vs Tatsächliches Produkt1%

“Wie erwartet”

schnelltrocknend1%

“40 Grad Waschen und Schontrockner waren kein Problem”

What buyers complain about

Gesamtgröße35%

“Fällt kleiner aus”

Qualität insgesamt12%

“Enttäuschende Qualität – nach dem ersten Tragen kaputt”

Materialqualität11%

“Material nicht so gut”

Reißverschlussqualität4%

“Reißverschluss kaputt”

Wärme4%

“Nichts für wärmere Tage”

Nähen/Finish/Polieren4%

“Nähte lösen sich auf”

Dicke4%

“Ware sehr dünn”

Oberschenkel fit2%

“Ein wenig zu kurz beim bein”

Griff2%

“sie rutschen.”

Länge1%

“Produkt (Länge zu kurz)”

Top return reasons

Gesamtgröße56%
Materialqualität9%
Länge6%
Breite4%
Nähen/Finish/Polieren3%
Oberschenkel fit2%
Taillenpassform2%
Qualität insgesamt2%
beworben Vs Tatsächliches Produkt2%
Dünn2%