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61

sporthose

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 87Conversion 14Competition 96Returns 35Price range 71Avg price 84Brand share 64Review moat 23Quality gap 62

Competition

Incredible18%

top-5 click share — an open shelf

Growth

Great+90.5%

90-day search growth — must beat 0% to launch

Avg price

Great€18.62

avg listing price — sweet spot $15–$100

Price range

Good€7.41–€33.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€250K

€250K/yr · 1.2M searches

Returns

Okay4.8%

return rate — above 6% kills the launch gate

Review moat

Bad7,646.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

254

Top-5 brand share

66%

Open market

29%

  • Under Armour28%
  • JAKO14%
  • HMIYA14%
  • Zoofly6%
  • maamgic5%
  • Superora5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5K4%€10K6%€15K8%€20K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 124 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +90.5% search growth over the last 90 days.
50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Produkt”

Gesamtgröße17%

“Passt”

Komfort insgesamt16%

“Super bequem”

Übung/Sporteignung9%

“Top Sport Shorts”

Preis-Leistungs-Verhältnis7%

“Preisleisung ok”

Gewicht leicht4%

“schöner leichter Stoff,”

Taschen/Abteilungen4%

“Die Taschen sind praktisch für Handy oder Kleinigkeiten”

Materialqualität2%

“Angenehmes Material”

schnelltrocknend2%

“Reissverschlüsse an Seitentaschen - schnelltrocknender Stoff - idealer Reisekleidung”

beworben Vs Tatsächliches Produkt2%

“Macht was es soll”

What buyers complain about

Gesamtgröße25%

“Fällt minimal größer aus”

Qualität insgesamt6%

“Angenehmes Tragegefühl - schlechte Qualität”

beworben Vs Tatsächliches Produkt4%

“Anders als abgebildet”

Haltbarkeit4%

“Zweimal gewaschen und fällt nun auseinander”

Dicke4%

“Dünner Stoff”

Materialqualität4%

“Material etwas dünn”

Nähen/Finish/Polieren3%

“Nahtfehler”

Transparenz2%

“Man kann leider durchschauen so dünn”

Taschen/Abteilungen2%

“Zu wenige Innentaschen”

Länge2%

“Viel zu lang und dünn”

Top return reasons

Gesamtgröße60%
Materialqualität6%
Qualität insgesamt5%
Länge4%
beworben Vs Tatsächliches Produkt3%
Dünn3%
Breite3%
Farbe2%
Taschen/Abteilungen2%
Nähen/Finish/Polieren1%