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sportbekleidung

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Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 17Growth 15Conversion 2Competition 96Returns 43Price range 73Avg price 79Brand share 97Review moat 23Quality gap 58

Brand share

Incredible24%

top-5 brand share — no brand owns this niche

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great€16.60

avg listing price — sweet spot $15–$100

Price range

Good€5.83–€40.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 6% kills the launch gate

Review moat

Bad7,203.13

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€67K

€67K/yr · 2.2M searches

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

83 falling

Sellers

424

Top-5 brand share

24%

Open market

73%

  • JAKO7%
  • JACK & JONES5%
  • adidas5%
  • Cimic4%
  • JOYSPELS4%
  • Under Armour3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€1K4%€3K6%€4K8%€5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 176 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Passt”

Komfort insgesamt22%

“Super bequeme Hose”

Qualität insgesamt16%

“Super Ware”

Preis-Leistungs-Verhältnis8%

“Preis/Leistung -> super”

Materialqualität4%

“Material okay ABER”

Weiches Gefühl3%

“softes Material”

Übung/Sporteignung3%

“Super Sport Leggins”

beworben Vs Tatsächliches Produkt2%

“Ist wie im Photo”

Taschen/Abteilungen1%

“Sehr angenehm und mit den seitlichen Taschen super für Handy und Schlüssel”

Transparenz1%

“blickdichtes Material”

What buyers complain about

Gesamtgröße18%

“Diese Shorts ist mit einer Innenhose ausgestattet, die eng anliegt”

Qualität insgesamt13%

“Müll”

Materialqualität4%

“Billiges Material”

Lücke/Loch4%

“Löcher beim ersten Tragen”

Geruch4%

“Stinken furchtbar”

Dicke3%

“Dünner Stoff”

Haltbarkeit3%

“Löst sich langsam auf”

Transparenz3%

“Ganz blickdicht ist sie allerdings nicht”

Nähen/Finish/Polieren3%

“2 von 7 beschädigte nähte nicht tragbar”

Dünn2%

“Material dünner”

Top return reasons

Gesamtgröße39%
Materialqualität11%
Transparenz7%
Dünn6%
Länge5%
Qualität insgesamt4%
Breite3%
Lücke/Loch3%
Farbe3%
Nähen/Finish/Polieren2%