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54

sport top damen

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 19Growth 62Conversion 5Competition 97Returns 16Price range 56Avg price 54Brand share 95Review moat 53Quality gap 75

Competition

Incredible11%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+38.6%

90-day search growth — must beat 0% to launch

Price range

Good€5.58–€27.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.53

avg listing price — sweet spot $15–$100

Review moat

Good1,392.29

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€77K

€77K/yr · 1.5M searches

Returns

Bad8.1%

return rate — above 6% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

171

Top-5 brand share

37%

Open market

59%

  • PINSPARK11%
  • Dawnrole10%
  • Wayleb6%
  • Peakwell5%
  • Jlowesun5%
  • KEFITEVD4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€7672%€2K3%€2K4%€3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 234 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße27%

“Passt”

Komfort insgesamt13%

“Insgesamt fühlt sich das Top sehr komfortabel an und sieht dabei sportlich und modern aus”

Materialqualität8%

“Super angenehmes Material”

Übung/Sporteignung7%

“Ganz okay für den Sport”

Qualität insgesamt7%

“Verarbeitung & Qualität”

Farbe5%

“Coole Farbe, tolles Shirt,”

Gewicht leicht3%

“Luftig und leicht”

Weiches Gefühl3%

“Das Material 89 % Nylon,11 % Elastan fühlt sich recht weich an,”

Preis-Leistungs-Verhältnis2%

“Preis- Leistung super”

schnelltrocknend2%

“Man es auf Kleiderbügel trocken lässt, spart man es zu Bügeln”

What buyers complain about

Gesamtgröße33%

“Passt nicht”

Farbe6%

“Andere Farbe”

Qualität insgesamt5%

“Qualität ungenügend”

Materialqualität4%

“Material und Schnitt mit Schwächen”

Länge3%

“Das Shirt ist zu lang und zu groß”

Dicke3%

“Dicker Stoff ist es nicht”

Geruch3%

“Kleines Manko: Ware riecht leider”

Falten2%

“Total zerknittert, abgetrenntes Etikett”

Transparenz2%

“Weiß zu transparent”

Produktzustand2%

“Absolut inakzeptabel für angebliche Neuware”

Top return reasons

Gesamtgröße48%
Materialqualität10%
Länge8%
Breite8%
Farbe6%
Qualität insgesamt3%
Brustpassform2%
Transparenz1%
Geruch1%
Dünn1%