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50

sport pullover damen

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 9Growth 87Conversion 2Competition 98Returns 15Price range 70Avg price 89Brand share 28Review moat 51Quality gap 60

Competition

Incredible10%

top-5 click share — an open shelf

Avg price

Great€20.44

avg listing price — sweet spot $15–$100

Growth

Great+91.0%

90-day search growth — must beat 0% to launch

Price range

Good€6.61–€128.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,464.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Returns

Bad8.5%

return rate — above 6% kills the launch gate

Market size

Bad€35K

€35K/yr · 941K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

255

Top-5 brand share

88%

Open market

10%

  • adidas73%
  • NIKE10%
  • Tomwell2%
  • Jlowesun2%
  • THE GYM PEOPLE1%
  • Ebifin1%
  • Open — no brand owns it (38 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€3462%€6933%€1K4%€1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 264 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 31 weeks — +91.0% search growth over the last 90 days.
40K30KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße27%

“Passt”

Komfort insgesamt20%

“Super bequeme Hose”

Qualität insgesamt15%

“Super Qualität”

Materialqualität6%

“Festes Material”

Preis-Leistungs-Verhältnis4%

“fairer Preis”

Übung/Sporteignung4%

“Ideal für Sport und Training”

beworben Vs Tatsächliches Produkt3%

“Auf dem Foto besser”

Weiches Gefühl3%

“- Leichtes, weiches Material für hohen Tragekomfort”

Farbe2%

“Farben sind gut”

Taschen/Abteilungen1%

“die Taschen sind perfekt für Handy oder auch Kleingeld.”

What buyers complain about

Gesamtgröße32%

“Fällt kleiner aus”

Qualität insgesamt7%

“Qualität ungenügend”

Geruch4%

“T-Shirt stinkt nach Rauch”

Dicke3%

“Die Hose war super dünn, also papierdünn und total verknittert”

Transparenz3%

“Ganz blickdicht ist sie allerdings nicht”

Materialqualität3%

“Qualität Material schlimm”

Dünn3%

“leider ist das Material sehr dünn”

Haltbarkeit2%

“im schlimmsten Fall reißen.”

Länge2%

“leider zu kurz”

Nähen/Finish/Polieren2%

“Kleidungsstücke müssen sauber vernäht sein”

Top return reasons

Gesamtgröße47%
Materialqualität11%
Transparenz6%
Dünn5%
Breite4%
Länge4%
Farbe3%
Qualität insgesamt2%
Geruch2%
Lücke/Loch2%