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54

sport oberteile damen

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 7Growth 72Conversion 5Competition 98Returns 16Price range 62Avg price 71Brand share 95Review moat 41Quality gap 76

Competition

Incredible10%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+55.6%

90-day search growth — must beat 0% to launch

Avg price

Good€14.49

avg listing price — sweet spot $15–$100

Price range

Good€5.58–€30.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,386.32

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.2%

return rate — above 6% kills the launch gate

Market size

Bad€29K

€29K/yr · 496K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

70 falling

Sellers

163

Top-5 brand share

37%

Open market

58%

  • PINSPARK11%
  • Dawnrole9%
  • BAYDI6%
  • Wayleb5%
  • CRZ YOGA5%
  • Danysu5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2882%€5753%€8634%€1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 293 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +55.6% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 1.8×