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snowboardjacke herren

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 96Returns 46Price range 26Avg price 74Brand share 75Review moat 75Quality gap 72

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Review moat

Good507.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€102.41

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 6% kills the launch gate

Price range

Okay€10.88–€336.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€0

€0/yr · 353K searches

Growth

Bad-96.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

89

Top-5 brand share

60%

Open market

32%

  • GSOU SNOW18%
  • Pioneer Camp14%
  • Schöffel10%
  • LZLER10%
  • Rapoo8%
  • Killtec8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€02%€03%€04%€01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 88 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -96.3% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 89.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme30%

“Warm”

Gesamtgröße15%

“Passt”

Qualität insgesamt14%

“Super Produkt”

Komfort insgesamt9%

“Super bequem”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung super”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Eignung heißes Wetter3%

“Top Teil genau das rivhtige bei diesen Temperaturen”

Materialqualität3%

“Das Material ist angenehm”

Benutzerfreundlichkeit2%

“Leicht zu tragen”

Wetterfest2%

“Warm und windgeschützt”

What buyers complain about

Gesamtgröße14%

“nichts die Jacke passt auch in XL”

Qualität insgesamt8%

“Günstig”

Reißverschlussqualität7%

“Nach 3 Monaten normaler Nutzung ist der Reißverschluss defekt”

Atmungsaktivität6%

“Material lässt wenig Luft durch”

beworben Vs Tatsächliches Produkt6%

“Irreführender Produktbetitelung”

Ärmelpassform4%

“Ärmel und Kapuze sind proportional zur Größe viel zu groß”

Dünn4%

“Sehr dünn, sehr klein geschnitten”

Haltbarkeit4%

“Haltbarkeit schlecht”

Nähen/Finish/Polieren4%

“Nähte einfach nicht genäht”

Dicke3%

“Warum wattiert man Winterjacken nicht mehr richtig dick?”

Top return reasons

Gesamtgröße53%
Ärmelpassform6%
Breite4%
Atmungsaktivität4%
Qualität insgesamt4%
Farbe3%
Materialqualität3%
Geruch2%
Dünn2%
Wärme2%