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52

snoopy

Worth a look

Shows a thin review moat (168 avg reviews), but a small market ($35K/yr) keeps it on the watch list.

Market size 9Growth 61Conversion 25Competition 91Returns 60Price range 60Avg price 79Brand share 19Review moat 92Quality gap 57

Review moat

Great168.11

avg incumbent reviews — the moat a new listing must climb

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great€16.61

avg listing price — sweet spot $15–$100

Growth

Good+37.9%

90-day search growth — must beat 0% to launch

Returns

Good2.6%

return rate — above 6% kills the launch gate

Price range

Good€6.40–€27.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad€35K

€35K/yr · 105K searches

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

36

Top-5 brand share

92%

Open market

6%

  • Peanuts55%
  • Logoshirt26%
  • Cartoon6%
  • s.Oliver4%
  • MAKAYA3%
  • RONOMO2%
  • Open — no brand owns it (8 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€7034%€1K6%€2K8%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 84 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Super Qualität”

Gesamtgröße25%

“Passt”

Komfort insgesamt8%

“Schönes Top, angenehm zu tragen”

beworben Vs Tatsächliches Produkt5%

“es sieht genauso aus wie auf den Fotos”

Farbe5%

“Hübsch”

Druckqualität4%

“Gute Qualität von Stoff und Druck”

Materialqualität3%

“Material”

Nähen/Finish/Polieren3%

“Tolle Verarbeitung”

Waschechtheit2%

“Passform auch nach waschen in Ordnung”

Gewicht leicht2%

“ist schön leicht”

What buyers complain about

Gesamtgröße36%

“Fällt klein aus”

Druckqualität21%

“Aufdruck schlecht”

Qualität insgesamt9%

“Schade, sollte wertiger sein”

Materialqualität5%

“Material nicht super hochwertig”

Farbe3%

“Farben ganz anders als bei Beschreibung”

beworben Vs Tatsächliches Produkt3%

“irreführende Größenangaben”

Haltbarkeit1%

“Sehr schön, bald kaputt”

Nähen/Finish/Polieren1%

“Einmal gewaschen und leider geht eine Naht auf”

Portabilität1%

“Gute Qualität, Snoppy Fans werden es lieben,außer nicht tragbar bei 30 Grad wärme”

Top return reasons

Gesamtgröße45%
Farbe10%
Länge10%
Qualität insgesamt7%
Materialqualität6%
Breite5%
Druckqualität5%
Nacken fit3%
Lücke/Loch2%
Nähen/Finish/Polieren2%