sneaker 37
Skip itHigh returns (10.2%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible€28.41avg listing price — sweet spot $15–$100
Price range
Great€11.43–€49.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,642.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€41K€41K/yr · 102K searches
Returns
Bad10.2%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
217
Top-5 brand share
84%
Open market
13%
- adidas46%
- NIKE22%
- PUMA8%
- JMFCHI5%
- Lico3%
- VITIKE3%
- Open — no brand owns it (10 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 115 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 37 1/3 EU
adidas€26.394.5★2,740 rev
Nike Unisex Kinder Court Borough Low Recraft (Gs) Sneaker Weiß 38 EU
NIKE€40.614.5★3,021 rev
adidas Unisex Kinder VL Court 3.0 Shoes Cloud White/Core Black/Grey One 37 1/3 EU
adidas€25.994.6★5,654 rev
adidas Unisex Kinder VL COURT 3.0 SHOES KIDS Preloved Ink / Cloud White / Wonder Blue 37 1/3 EU
adidas€24.374.7★236 rev
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 37 1/3 EU
adidas€24.774.7★628 rev
Newest
by launch date
KKTOTO Turnschuhe Weiß Sohle Kinder Sportschuhe Mädchen Jungen Kinderschuhe Laufschuhe Atmungsaktiv Sneaker Schule Leicht Fitnessschuhe Klettverschluss Hallenschuhe 37 EU
KKTOTO€26.06127 rev
JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Schwarz Türkis gr 37
JMFCHI€33.5252 rev
JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Blau gr 39
JMFCHI€32.6752 rev
KKTOTO Kinder Schuhe Turnschuhe Leicht Kinderschuhe Jungen Hallenturnschuhe Mädchen Klettverschluß Sportschuhe Laufschuhe Weiß 37
KKTOTO€25.91127 rev
KKTOTO Weiß Sportschuhe Kinder Jungen Kinderschuhe Mädchen Turnschuhe Laufschuhe Atmungsaktiv Sneaker Schule Leicht Fitnessschuhe Klettverschluss Hallenschuhe 37 EU
KKTOTO€26.10188 rev
Trending
90-day click momentum
adidas Unisex Kinder Adilette Aqua Slides Kids Clear Pink/Cloud White/Clear Pink 30 EU
adidas€11.434.5★
JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Blau gr 39
JMFCHI€32.674.5★
adidas Unisex Kinder Runfalcon 5 Kids Shoes Core Black/Core Black/Core Black 29 EU
adidas€21.554.6★
adidas Unisex Kinder RUNFALCON 5 Shoes Kids Halo Mint/Mint ton/Ice Lavender 32 EU
adidas€33.274.6★
Champion RD18 Low B Gs Low Top Jungen Schuhe Weiß Ww001 37.5 EU
Champion€25.594.7★
Demand
Weekly Amazon search volume, last 39 weeks — +2.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bequeme Sneaker”
“Super Passform”
“Super Qualität”
“Guter Preis”
“Leichter Sneaker”
“Ansonsten schönes Design”
“Fühlen sich gut an”
“das Material ist super weich”
“Idealer Hallensportschuh”
“flexibel”
What buyers complain about
“Fallen größer aus”
“Sind nach 4x tragen schon kaputt”
“Der Schuhe machen den Eindruck das sie schon Mal getragen worden sind”
“unbequem”
“Schlechte Qualität”
“Und sie sind sehr dünn halten glaube ich nicht so lange”
“schade”
“Farben sind jetzt sicherlich nicht der Reisser”
“Allerdings nicht sehr stabil beim Bobbycar/Fahrzeug fahren”
“Leider waren die Schuhe zu breit für den Fuß meines Sohnes”