Skip to content
40

skijacke mädchen 164

Skip it

Soft demand (-95.2% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 0Conversion 18Competition 79Returns 0Price range 91Avg price 89Brand share 16Review moat 96Quality gap 76

Review moat

Incredible89.82

avg incumbent reviews — the moat a new listing must climb

Price range

Great€29.69–€104.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€60.69

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Bad€93K

€93K/yr · 110K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-95.2%

90-day search growth — must beat 0% to launch

Returns

Bad35.8%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

7 rising

Sellers

23

Top-5 brand share

94%

Open market

3%

  • Killtec56%
  • Roxy19%
  • SMONTY8%
  • Kabooki6%
  • MoFiz5%
  • Wantdo3%
  • Open — no brand owns it (1 brand, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€6K9%€8K12%€11K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 19 weeks — -95.2% search growth over the last 90 days.
1K600Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Die Jacke ist von einer super wertigen Qualität”

Wärme18%

“Unglaublich warm”

Wasserbeständigkeit12%

“Sie ist gut verarbeitet und absolut Wasser-und winddicht”

Gesamtgröße7%

“Passt gut uns ist wasserdicht”

Farbe5%

“Die Farbe ist abbildungsgetreu”

Design insgesamt5%

“Das Design ist auch modern”

Atmungsaktivität5%

“trotzdem ist sie Atmungsaktiv.”

What buyers complain about

Gesamtgröße29%

“Fällt kleiner aus”

Dicke17%

“Sie wirkt relativ dünn”

Top return reasons

Gesamtgröße72%
Farbe8%
Wärme4%
Reißverschlussqualität4%
Schneiden/Trimmen4%
Nähen/Finish/Polieren4%
Dicke2%
Taschen/Abteilungen1%
Nicht nachhaltiges Design1%
Qualität insgesamt1%