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Soft demand (-93.7% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 6Competition 85Returns 0Price range 95Avg price 93Brand share 62Review moat 78Quality gap 20

Price range

Incredible€21.20–€99.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€50.66

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Review moat

Great441.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€36K

€36K/yr · 149K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-93.7%

90-day search growth — must beat 0% to launch

Returns

Bad24.1%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

77

Top-5 brand share

68%

Open market

26%

  • Killtec17%
  • Quiksilver16%
  • CMP13%
  • MoFiz13%
  • Ziener7%
  • VAUDE6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€7244%€1K6%€2K8%€3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 43 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -93.7% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 94.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße27%

“Passt perfekt”

Preis-Leistungs-Verhältnis21%

“Top Preis/Leistungsvergältnis”

Wärme11%

“Schöne warme Jacke”

Qualität insgesamt9%

“Sehr gute Qualität”

Materialqualität9%

“Sehr gut Material”

Komfort insgesamt9%

“fühlt sich wohl darin.”

beworben Vs Tatsächliches Produkt8%

“Hält was es verspricht”

Wasserbeständigkeit6%

“Passt gut uns ist wasserdicht”

What buyers complain about

Reißverschlussqualität50%

“Wir haben die Jacke zwei mal zurück schicken müssen, weil bei beiden Jacken der Reißverschluss kaputt war”

Eignung heißes Wetter25%

“Nicht für den frischen Frühling”

Materialqualität25%

“Viel zu dünnes material”

Top return reasons

Gesamtgröße69%
Dünn6%
Reißverschlussqualität4%
Qualität insgesamt2%
Farbe2%
Ärmelpassform2%
Materialqualität2%
Produktzustand1%
Fleckenbeständigkeit1%
Taschen/Abteilungen1%