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Soft demand (-77.1% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 0Conversion 4Competition 98Returns 0Price range 90Avg price 95Brand share 90Review moat 76Quality gap 42

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible€35.00

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Price range

Great€10.15–€83.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great471.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€88K

€88K/yr · 788K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-77.1%

90-day search growth — must beat 0% to launch

Returns

Bad14.0%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

56 rising

Sellers

175

Top-5 brand share

45%

Open market

51%

  • JACK & JONES16%
  • Höhenhorn12%
  • Trollkids6%
  • adidas5%
  • ALXHUTE5%
  • Jack Wolfskin4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€8822%€2K3%€3K4%€4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 266 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -77.1% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 29.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“Alles Super 👍🏻 Super Produkt”

Gesamtgröße21%

“Passt”

Wärme10%

“warm”

Preis-Leistungs-Verhältnis6%

“Preisleistung ist super”

beworben Vs Tatsächliches Produkt6%

“Wie erhofft”

Komfort insgesamt3%

“Angenehm zu tragen”

Materialqualität3%

“Material”

Gewicht leicht3%

“Leichte Übergangsjacke”

Farbe3%

“Farben und Muster findet er richtig cool, und er trägt sie sehr gern”

Form/Stil2%

“Sieht toll aus”

What buyers complain about

Gesamtgröße29%

“Top, fällt allerdings kleiner aus”

Dicke10%

“Zu dünn”

Reißverschlussqualität9%

“Gleich innerhalb einer Woche war der Reißverschluss defekt”

Qualität insgesamt5%

“Qualität nicht gut, schade”

Produktzustand5%

“Mir wurde ein gebrauchtes Produkt zugeschickt”

beworben Vs Tatsächliches Produkt5%

“Die Beschreibung ist bewusst irreführend”

Dünn4%

“Viel zu dünn”

Materialqualität4%

“Viel zu dünnes material”

Eignung Winterwetter2%

“Haltbarkeit auf wenige Winterwochen beschränkt”

Falten1%

“volle Pulle zerknittert, sieht.”

Top return reasons

Gesamtgröße59%
Dünn8%
Materialqualität5%
Breite4%
Länge3%
Ärmelpassform3%
Farbe3%
Reißverschlussqualität2%
Qualität insgesamt2%
Armpassform1%