skechers damen
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Incredible€41.72avg listing price — sweet spot $15–$100
Market size
Great€933K€933K/yr · 11.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay€5.83–€233.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.9%return rate — above 6% kills the launch gate
Review moat
Bad5,650.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
455
Top-5 brand share
69%
Open market
26%
- PUMA21%
- New Balance14%
- adidas13%
- NIKE12%
- Rieker8%
- LUCKY STEP5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 266 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU
adidas€30.134.4★266 rev
Champion RD18 Low W Sneakers Damen Schuhe Weiß 38 EU
Champion€27.434.2★650 rev
Nike Damen Court Vision Schuhe White 41 EU
NIKE€49.604.4★5,907 rev
NEW BALANCE Unisex Mr530 V1 Sneaker Blanc Bleu Marine 39.5 EU
New Balance€91.824.4★114 rev
adidas Damen Vl Court Bold Shoes FTWR White/Core Black/Wonder Beige 36 2/3 EU
adidas€28.234.3★6,966 rev
Newest
by launch date
PUMA Unisex Puma Smash v2 L Low-Top Puma White-Puma White-Peacoat-Puma Team Gold 41 EU
PUMA€21.69100,560 rev
Amazon Essentials Damen Leichte Strick-Crosstrainer-Sneaker Weiß 39 EU
Amazon Essentials€27.5080 rev
New Balance U4084OJ Unisex Sneaker Beige 38 5 EU Retro Laufschuh Design C-Cap Dämpfung Leicht & Atmungsaktiv Bequeme Freizeit Schuhe für Damen & Herren
New Balance€76.61386 rev
Amazon Essentials Damen Niedrige Sneaker Tennisschuh Retro Weiß 37 EU
Amazon Essentials€24.9079 rev
Amazon Essentials Damen Niedrige Sneaker Tennisschuh Retro Weiß 35.5 EU
Amazon Essentials€24.6379 rev
Trending
90-day click momentum
PUMA Damen Catch Soleil SD Sneaker 403955 12 Lavender royal Sapphire
PUMA€22.794.6★
Gabor Damen Low-Top Sneaker Frauen Sneaker Moderate Mehrweite (G) Best Fitting Weiss (21) 37 EU / 4 UK
Gabor€61.254.5★
DKNY Damen Naples - Lace Up Sneaker Bone 39 EU
DKNY€87.184.3★
DANISH ENDURANCE 6 Paar Bambus Sneaker-Socken Kurze Sommer Bambus Socken Halbsocken Damen & Herren Weiß 43-47
DANISH ENDURANCE€20.824.1★
PUMA Unisex Varion IIIndoor Pumps Weiß Schwarz 48.5 EU
PUMA€34.094.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super bequeme Sneaker, Top Qualität”
“passt”
“Super Ware”
“super preis”
“Sehr angenehmes Material”
“Superweiche Leggings”
“Produktbeschreibung”
“Schönes blau”
“Beste Alltag Leggins”
“sind federleicht”
What buyers complain about
“Fällt klein aus”
“Qualität leider 0”
“Haltbarkeit jedoch schlecht.”
“Sehr hartes Material kein angenehmes Gefühl beim Tragen”
“Schuhe sind sehr schmal vorne”
“Wurden davor schonmal getragen”
“Enttäuschende Passform und Farbe”
“Löcher im Stoff nach nur 6 Wochen”
“Sehr hartes Material kein angenehmes Gefühl beim Tragen”
“Außerdem super dünn”