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sisley

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A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 12Conversion 1Competition 89Returns 13Price range 46Avg price 95Brand share 35Review moat 57Quality gap 93

Avg price

Incredible€43.52

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Competition

Great26%

top-5 click share — an open shelf

Review moat

Good1,215.81

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€0.37–€184.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Bad8.9%

return rate — above 6% kills the launch gate

Growth

Bad-26.4%

90-day search growth — must beat 0% to launch

Market size

Bad€4K

€4K/yr · 105K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

51

Top-5 brand share

84%

Open market

14%

  • SISLEY55%
  • Sisley Paris16%
  • Amazon Essentials8%
  • Marks & Spencer3%
  • Calvin Klein2%
  • LeGer by Lena Gercke2%
  • Open — no brand owns it (15 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€412%€823%€1244%€1651101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)12 products missing review or click data not plotted

All 78 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.
4K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“passt perfekt”

Geruch20%

“Super parfüm”

Abdeckung10%

“ein unauffälliger Schutzfilm”

Komfort insgesamt5%

“Mega bequem”

Preis-Leistungs-Verhältnis5%

“Für den Preis absolut in Ordnung”

Qualität insgesamt5%

“Superprodukt”

Materialqualität5%

“Angenehmer Stoff”

Form/Stil3%

“dennoch schick.”

Weiches Gefühl3%

“ich mag den weichen Stoff”

Taschen/Abteilungen2%

“Die seitlichen Eingriffstaschen finde ich auch sehr praktisch”

What buyers complain about

Qualität insgesamt22%

“Qualität nach nachgelassen”

Gesamtgröße17%

“Zu klein”

Preis-Leistungs-Verhältnis8%

“ist jedoch teuer.”

Dicke8%

“Sehr dünner, einfacher Pullover”

Materialqualität6%

“Das Material fühlt sich wenig hochwertig an”

Falten6%

“die Hose knittert sehr schnell”

Transparenz4%

“Das Shirt ist aber recht kurz und sehr durchsichtig”

Länge4%

“Das Shirt ist aber recht kurz”

Top return reasons

Gesamtgröße38%
Materialqualität16%
Farbe8%
Länge8%
Qualität insgesamt5%
Breite4%
Transparenz3%
Dünn3%
Taillenpassform3%
Lücke/Loch3%