Skip to content
51

silberring damen 925 silber

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 11Growth 17Conversion 6Competition 96Returns 15Price range 82Avg price 95Brand share 96Review moat 78Quality gap 82

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible€22.93

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€4.83–€105.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great434.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Returns

Bad8.4%

return rate — above 6% kills the launch gate

Market size

Bad€44K

€44K/yr · 423K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

58 falling

Sellers

77

Top-5 brand share

36%

Open market

61%

  • Diamday9%
  • Adramata9%
  • Treuheld7%
  • YL5%
  • JeweBella5%
  • Hello Diamond4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€8724%€2K6%€3K8%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 116 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -16.2% search growth over the last 90 days.
15K10KPrime Day '25Spike '25Black Friday '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße20%

“Ware passt”

Qualität insgesamt15%

“Top, Ware super”

Preis-Leistungs-Verhältnis10%

“Preis Leistung echt super”

beworben Vs Tatsächliches Produkt9%

“Super genau wie beschrieben bin sehr Happy”

Komfort insgesamt6%

“bequem”

Design insgesamt5%

“Schönes Design”

Geschenk Zweck4%

“ideal auch als kleines Geschenk”

Materialqualität4%

“schönes Material”

Form/Stil3%

“Sieht elegant aus”

Metall Authentizität3%

“Schöner Silberring”

What buyers complain about

Haltbarkeit36%

“Schnell defekt”

Qualität insgesamt13%

“Nicht wertig”

Gesamtgröße11%

“Nicht geeignete”

Metall Authentizität7%

“Ist nicht aus Sterling Silver gemacht”

Farbe5%

“schimmert mir zu blau”

Kostbarer Edelstein4%

“Steine lösen sich”

Materialqualität3%

“Sehr schlechtes Material”

Stärke3%

“etwas empfindlich”

Preis-Leistungs-Verhältnis2%

“Etwas zu teuer”

Allergien2%

“bin leider allergisch auf unedle Metalle”

Top return reasons

Gesamtgröße59%
Haltbarkeit9%
Qualität insgesamt5%
Breite4%
Metall Authentizität3%
beworben Vs Tatsächliches Produkt3%
Defekt Material/Teile2%
Dünn2%
Materialqualität2%
Kostbarer Edelstein2%