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58

shorts jungen 164

Worth a look

Shows demand growing +465.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 3Growth 100Conversion 24Competition 97Returns 35Price range 77Avg price 76Brand share 74Review moat 70Quality gap 33

Growth

Incredible+465.6%

90-day search growth — must beat 0% to launch

Competition

Incredible13%

top-5 click share — an open shelf

Price range

Great€4.83–€48.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€15.34

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good701.47

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.9%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€11K

€11K/yr · 39K searches

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

174

Top-5 brand share

61%

Open market

35%

  • NAME IT25%
  • JACK & JONES12%
  • Amazon Essentials10%
  • adidas9%
  • TWO SOON5%
  • CAMLAKEE4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€1152%€2303%€3444%€4591101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 169 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +465.6% search growth over the last 90 days.
5K3KPrime Day '24Spike '25Prime Day '25Spike '26SepJunAugMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 23.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“Passt Super”

Qualität insgesamt12%

“Super Produkt”

Komfort insgesamt11%

“Die Shorts sehen super bequem aus und fühlen sich weich an”

Materialqualität7%

“Super Material”

Übung/Sporteignung5%

“Super Sporthose”

Preis-Leistungs-Verhältnis4%

“Tolles Preis Leistungsverhältnis”

beworben Vs Tatsächliches Produkt4%

“entspricht den Erwartungen”

Farbe4%

“Farben sind einfach super knallig”

Gewicht leicht3%

“Luftig Leicht”

Weiches Gefühl2%

“Das Material fühlt sich weich und angenehm auf der Haut an, was den Wohlfühlfaktor im Alltag enorm erhöht”

What buyers complain about

Gesamtgröße38%

“Fällt klein aus”

Qualität insgesamt6%

“Qualität echt schlecht”

Dünn5%

“Wirklich seeehr dünn”

Dicke4%

“Gute Hose, sehr dünn”

Haltbarkeit4%

“Leider nach 1x Waschen und 1x Tragen direkt kaputt”

Transparenz2%

“Hose durchsichtig”

Griff2%

“Sonst rutscht ihm gerne etwas,”

Materialqualität2%

“Material eher schlicht”

Sichtweite1%

“Die Hose ist fast durchsichtig”

Funktionalität insgesamt1%

“haben keine Funktion”

Top return reasons

Gesamtgröße58%
Länge11%
Breite9%
Materialqualität3%
Farbe3%
Oberschenkel fit2%
Taillenpassform2%
Dünn2%
Qualität insgesamt1%
Transparenz1%