Skip to content
47

shirt 3/4 arm damen

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 26Growth 38Conversion 2Competition 96Returns 23Price range 83Avg price 95Brand share 12Review moat 72Quality gap 63

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible€24.04

avg listing price — sweet spot $15–$100

Price range

Great€8.23–€54.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good635.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Market size

Okay€104K

€104K/yr · 2.7M searches

Returns

Bad6.4%

return rate — above 6% kills the launch gate

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

84

Top-5 brand share

95%

Open market

4%

  • Cecil89%
  • Marks & Spencer2%
  • Zwillingsherz2%
  • Amazon Essentials1%
  • s.Oliver1%
  • Cuptacc1%
  • Open — no brand owns it (10 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€4K6%€6K8%€8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 157 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße33%

“Passt super”

Qualität insgesamt13%

“Gewohnte Qualität”

Farbe8%

“Perfekt in Form Farbe”

Materialqualität7%

“Material angenehm”

Komfort insgesamt7%

“Super angenehme Hose”

Gewicht leicht5%

“Ich habe es mir leichter u. luftiger vorgestellt vom Tragekomfort”

Wärme3%

“Ideal bei warmen Wetter, schön luftig”

Form/Stil3%

“Lässiges, edel wirkendes Shirt”

Waschechtheit2%

“Hält nach dem Waschen die Form”

beworben Vs Tatsächliches Produkt2%

“Wie abgebildet”

What buyers complain about

Gesamtgröße31%

“Das weiße Shirt fällt kleiner aus”

Qualität insgesamt10%

“Schlechte Qualität”

beworben Vs Tatsächliches Produkt8%

“Leider nicht so schön wie auf den Fotos angegeben”

Materialqualität8%

“Dünnes durchsichtiges Material”

Farbe3%

“Farbe eher braun als grau”

Dünn3%

“Dünnes durchsichtiges Material”

Gewicht schwer2%

“vom Material her ist es viel zu schwer.”

Dicke2%

“der Stoff könnte dicker sein,”

Länge2%

“viel zu kurz für Frauen über 1,70 cm”

Allergien1%

“wegen Allergien”

Top return reasons

Gesamtgröße43%
Breite10%
Farbe10%
Länge9%
Materialqualität7%
Dünn3%
Taillenpassform2%
Ärmelpassform2%
Qualität insgesamt2%
Transparenz2%