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sdp shirt

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A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 34Conversion 5Competition 63Returns 17Price range 76Avg price 78Brand share 72Review moat 62Quality gap 70

Avg price

Great€16.16

avg listing price — sweet spot $15–$100

Price range

Great€10.65–€29.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,017.52

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Returns

Bad7.9%

return rate — above 6% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€4K

€4K/yr · 60K searches

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

19

Top-5 brand share

62%

Open market

33%

  • Buy Cool Shirts26%
  • Einfach mal aus der Reihe Tanzen15%
  • Shirtracer9%
  • DELUNO6%
  • WIEIYM6%
  • Ellesse5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€1598%€31912%€47816%€6381101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +7.0% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Druckqualität22%

“Gute Passform und der Aufdruck hält auch nach dem Waschen einwandfrei”

Komfort insgesamt17%

“angenehm zu tragenden”

Gesamtgröße17%

“Tolle Qualität, tolle Passform”

Qualität insgesamt14%

“Das Shirt hat eine Super Qualität”

Transparenz8%

“Blickdicht”

Gewicht leicht8%

“Leichtes Sommerhemd”

What buyers complain about

Druckqualität17%

“Größe wie angegeben, sehr warm, schlechte Druckqualität”

Gesamtgröße15%

“heißt es fällt klein aus.”

Qualität insgesamt4%

“High price for the quality”

Farbe4%

“und die Farbe schnell verblasst.”

Materialqualität4%

“Der Stoff fühlt sich dünn an”

Nähen/Finish/Polieren4%

“Nähte zeigen bereits lose Fäden”

Geeignet für Maschinenwäsche4%

“verliert nach wenigen Wäschen seine Form”

Dünn4%

“Der Stoff fühlt sich dünn an”

Komfort insgesamt4%

“Komfort insgesamt eher durchschnittlich”

Top return reasons

Gesamtgröße39%
Materialqualität21%
Qualität insgesamt12%
Länge5%
Breite5%
Farbe4%
Komfort insgesamt3%
beworben Vs Tatsächliches Produkt3%
Haftung/Klebrigkeit2%
Armpassform1%