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55

schulkind 2023

Worth a look

Shows demand growing +352.0% this quarter, but a small market ($4K/yr) keeps it on the watch list.

Market size 1Growth 100Conversion 9Competition 61Returns 99Price range 2Avg price 53Brand share 48Review moat 99Quality gap 76

Growth

Incredible+352.0%

90-day search growth — must beat 0% to launch

Review moat

Incredible23.17

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.37

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad€8.29–€15.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€4K

€4K/yr · 51K searches

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

7

Top-5 brand share

77%

Open market

20%

  • Shirtracer31%
  • Shirtoo19%
  • Unibly12%
  • PartyMagix8%
  • Einschulung Boho Pastell 2026 Motive7%
  • Schulkind Schulmädchen Schuljunge 2025 20263%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€43720%€87430%€1K40%€2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 30 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +352.0% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26AugSepOctNovFebMarAprMayJunJulAugSepOctMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 299.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt17%

“Entspricht genau der Beschreibung”

Geschenk Zweck17%

“Cooles Geschenk zur einschulung für Jungs”

Gesamtgröße17%

“Super shirt, angabe der Größentabelle perfekt”

Druckqualität8%

“Der Aufdruck ist gut”

Nähen/Finish/Polieren8%

“Super Verarbeitung”

Materialqualität8%

“Grundsätzlich ist es ein schönes T-Shirt das Material vom T-Shirt finde ich gut,”

Qualität insgesamt8%

“Super Verarbeitung”

What buyers complain about

Gesamtgröße38%

“Viel zu groß”

Druckqualität38%

“Der Aufdruck lässt auch zu wünschen übrig”

Top return reasons

Gesamtgröße83%
Breite8%
Qualität insgesamt8%