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60

sarong

Worth a look

Shows demand growing +157.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 96Conversion 11Competition 83Returns 19Price range 57Avg price 76Brand share 85Review moat 69Quality gap 88

Growth

Incredible+157.4%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great€15.26

avg listing price — sweet spot $15–$100

Review moat

Good735.42

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.98–€25.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad7.4%

return rate — above 6% kills the launch gate

Market size

Bad€70K

€70K/yr · 531K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

39

Top-5 brand share

50%

Open market

42%

  • Mandala Life ART13%
  • Kiiwah10%
  • Svanco10%
  • SHU-SHI9%
  • Mienloco8%
  • PANASIAM8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€6K12%€8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 57 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +157.4% search growth over the last 90 days.
40K30KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe15%

“Hübsch”

Gesamtgröße14%

“Super größe”

Qualität insgesamt13%

“Super Produkt”

Materialqualität10%

“Schönes Material”

beworben Vs Tatsächliches Produkt7%

“Wie beschrieben, funktioniert”

Gewicht leicht7%

“Locker luftig leicht”

Weiches Gefühl4%

“fein auf der Haut”

Benutzerfreundlichkeit3%

“Leicht zu tragen”

Design insgesamt2%

“Das Muster sieht genauso schön aus wie auf den Bildern und wirkt modern und elegant”

Eignung heißes Wetter2%

“Ideal für den Sommer, leicht und gute Größe”

What buyers complain about

Gesamtgröße15%

“Maße stimmt nicht”

Farbe15%

“Farben anders als abgebildet”

Qualität insgesamt8%

“Irreführende Produktbilder, mangelhafte Qualität”

Dünn7%

“Dünn und nicht wertig”

Materialqualität7%

“Mangelhafte Stoff-Qualität”

beworben Vs Tatsächliches Produkt5%

“Irreführende Produktbilder”

Geruch5%

“Riecht sehr chemisch”

Preis-Leistungs-Verhältnis5%

“Das Geld nicht wert”

Transparenz5%

“Das Kleid ist maximal durchsichtig”

Hüfte fit2%

“War leider zu klein im die Hüfte rum”

Top return reasons

Gesamtgröße24%
Materialqualität19%
Farbe16%
Qualität insgesamt6%
beworben Vs Tatsächliches Produkt6%
Länge5%
Dünn4%
Transparenz3%
Geruch2%
Breite2%