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50

sale

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 14Growth 21Conversion 2Competition 98Returns 38Price range 81Avg price 80Brand share 98Review moat 24Quality gap 67

Competition

Incredible9%

top-5 click share — an open shelf

Brand share

Incredible16%

top-5 brand share — no brand owns this niche

Price range

Great€1.30–€78.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€16.96

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay4.4%

return rate — above 6% kills the launch gate

Review moat

Bad5,041.77

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Market size

Bad€57K

€57K/yr · 1.9M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

122 falling

Sellers

426

Top-5 brand share

16%

Open market

81%

  • JOYSPELS4%
  • JAKO3%
  • IECCP3%
  • Gyabnw3%
  • YEOREO3%
  • Cimic3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€5742%€1K3%€2K4%€2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 320 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Passt”

Komfort insgesamt22%

“Super bequeme Hose”

Qualität insgesamt15%

“Super Ware”

Preis-Leistungs-Verhältnis7%

“Preis/Leistung -> super”

Materialqualität4%

“Top Material”

Übung/Sporteignung3%

“Super Sport Leggins”

Weiches Gefühl3%

“softes Material”

beworben Vs Tatsächliches Produkt2%

“Ist wie im Photo”

Taschen/Abteilungen1%

“Sehr angenehm und mit den seitlichen Taschen super für Handy und Schlüssel”

Transparenz1%

“blickdichtes Material”

What buyers complain about

Gesamtgröße19%

“Diese Shorts ist mit einer Innenhose ausgestattet, die eng anliegt”

Qualität insgesamt13%

“Müll”

Materialqualität4%

“Billiges Material”

Lücke/Loch3%

“Löcher beim ersten Tragen”

Dicke3%

“Dünner Stoff”

Haltbarkeit3%

“Löst sich langsam auf”

Geruch3%

“Stinken furchtbar”

Transparenz3%

“Ganz blickdicht ist sie allerdings nicht”

Nähen/Finish/Polieren2%

“2 von 7 beschädigte nähte nicht tragbar”

Farbe2%

“Allerdings in einer anderen Farbe, sonst wird's bei der Wäsche schwierig”

Top return reasons

Gesamtgröße38%
Materialqualität11%
Transparenz7%
Dünn5%
Länge5%
Qualität insgesamt4%
Breite4%
Farbe3%
Lücke/Loch3%
Nähen/Finish/Polieren2%