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s oliver kleid damen

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Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 13Growth 26Conversion 2Competition 98Returns 6Price range 86Avg price 95Brand share 13Review moat 69Quality gap 73

Competition

Incredible8%

top-5 click share — an open shelf

Avg price

Incredible€30.43

avg listing price — sweet spot $15–$100

Price range

Great€6.83–€102.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good755.08

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Market size

Bad€52K

€52K/yr · 1.2M searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Returns

Bad10.6%

return rate — above 6% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

102

Top-5 brand share

95%

Open market

5%

  • s.Oliver64%
  • s.Oliver BLACK LABEL21%
  • Amazon Essentials4%
  • QS3%
  • ONLY1%
  • TOM TAILOR1%
  • Open — no brand owns it (24 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€5192%€1K3%€2K4%€2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)71 products missing review or click data not plotted

All 362 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
45K35KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße29%

“Passt”

Qualität insgesamt18%

“Topqualität”

Komfort insgesamt12%

“Super bequem”

Materialqualität6%

“Angenehmes Material”

Form/Stil4%

“Elegantes Basic mit Wohlfühlfaktor”

Preis-Leistungs-Verhältnis4%

“Sehr praktisch guter Preis”

Farbe4%

“Colour and fit is good”

beworben Vs Tatsächliches Produkt2%

“Sieht so aus wie auf dem Bild”

Weiches Gefühl2%

“super softe Qualität”

Wärme2%

“Für mich ein super Unterhemd, enganliegend und warm”

What buyers complain about

Gesamtgröße25%

“Fällt groß aus”

Dicke6%

“Das Material ist für den Sommer etwas zu dick”

Transparenz3%

“Achtung: vorne leicht durchsichtig”

Materialqualität3%

“Sie wirken schon etwas synthetischer und dünner,”

Form/Stil3%

“Schnitt schmeichelt nicht”

Benutzerfreundlichkeit3%

“den kann man nicht entfernen”

Preis-Leistungs-Verhältnis3%

“SCHADE um das viele Geld!!!”

Dünn3%

“Dünnes Material”

Länge3%

“Schade, bei der Länge hat man nicht gespart”

Qualität insgesamt3%

“diese Socken sind von sehr schlechter Qualität.”

Top return reasons

Gesamtgröße38%
Länge10%
Materialqualität8%
Breite8%
Farbe6%
Transparenz6%
Dünn3%
Taillenpassform3%
Qualität insgesamt2%
beworben Vs Tatsächliches Produkt2%