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rock silber

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Soft demand (-90.3% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 11Competition 80Returns 0Price range 46Avg price 61Brand share 73Review moat 92Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Great159.21

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good€13.30

avg listing price — sweet spot $15–$100

Price range

Okay€5.69–€22.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€9K

€9K/yr · 77K searches

Growth

Bad-90.3%

90-day search growth — must beat 0% to launch

Returns

Bad23.4%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

29

Top-5 brand share

61%

Open market

35%

  • Tutukyle19%
  • EXCHIC14%
  • WERFORU11%
  • MmmLucipor9%
  • Odosalii8%
  • AOOSU4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3678%€73312%€1K16%€1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -90.3% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 32.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße32%

“Passt perfekt”

Qualität insgesamt21%

“würde sagen dass die Qualität für den Preis stimmt”

Komfort insgesamt11%

“Perfekter Sitz”

Preis-Leistungs-Verhältnis7%

“Tolles Preisleistungsverhältnis”

Nähen/Finish/Polieren7%

“Gut ist die eingenähte Hose drunter”

Materialqualität4%

“Material ist gut”

Verzierungs/Stickereiqualität4%

“Besonders toll ist die eingenähte Hose”

beworben Vs Tatsächliches Produkt4%

“Passt wie beschrieben”

Gewicht leicht4%

“ist nicht zu schwer, sodass man sich ausreichend frei bewegen kann – auch wenn die glänzende Oberfläche vielleicht nicht allzu elastisch ist.”

Waschechtheit4%

“waschen klappt auch”

What buyers complain about

Dehnbarkeit/Erweiterbarkeit/Elastizität31%

“unflexibel/nicht dehnbar”

Materialqualität25%

“Plastik”

Gesamtgröße25%

“Der Rock war leider nicht mit Gummizug, daher war der Rock zu groß”

Top return reasons

Gesamtgröße57%
Länge15%
Qualität insgesamt4%
Breite4%
beworben Vs Tatsächliches Produkt4%
Taillenpassform3%
Farbe3%
Materialqualität3%
Form/Stil1%
Haftung/Klebrigkeit1%