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rock orange

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Soft demand (-86.5% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 19Competition 95Returns 0Price range 48Avg price 70Brand share 86Review moat 74Quality gap 87

Competition

Great20%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great49%

top-5 brand share — no brand owns this niche

Review moat

Good552.96

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.44

avg listing price — sweet spot $15–$100

Price range

Okay€4.30–€24.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€14K

€14K/yr · 66K searches

Growth

Bad-86.5%

90-day search growth — must beat 0% to launch

Returns

Bad14.6%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

40

Top-5 brand share

49%

Open market

45%

  • EXCHIC16%
  • Yolev10%
  • BIFINI8%
  • JoyGirl8%
  • Lovasy6%
  • OBBUE6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2804%€5606%€8408%€1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 75 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -86.5% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 27.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Passt perfekt”

Qualität insgesamt15%

“Super Qualität”

beworben Vs Tatsächliches Produkt13%

“sieht fast aus wie auf dem Foto”

Preis-Leistungs-Verhältnis9%

“Preisleistung super”

Farbe7%

“Leuchtende Farbe”

Taillenpassform5%

“Schöner Rock in midilänge”

Länge5%

“auch eine super Länge”

Komfort insgesamt4%

“Leicht und bequem”

Materialqualität4%

“Sehr angenehmes Material”

Gewicht leicht3%

“Leicht und bequem”

What buyers complain about

beworben Vs Tatsächliches Produkt25%

“Nicht so wie auf dem Bild”

Gesamtgröße25%

“Ging wieder zurück, da zu gros”

Qualität insgesamt17%

“Keine gute Qualität”

Stärke8%

“Super dünn”

Transparenz8%

“Blickdicht ist er leider nicht”

Top return reasons

Gesamtgröße39%
Länge15%
Farbe7%
Geruch6%
Transparenz6%
Breite5%
Materialqualität5%
Qualität insgesamt5%
beworben Vs Tatsächliches Produkt3%
Defekt Material/Teile1%