relaxo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Incredible€31.48avg listing price — sweet spot $15–$100
Price range
Incredible€15.28–€81.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great362.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Market size
Bad€58K€58K/yr · 156K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
101
Top-5 brand share
97%
Open market
1%
- Pokémon60%
- Difuzed29%
- Jazwares4%
- EMAX Bowling Service GmbH MAXIMIZE YOUR GAME2%
- Satini2%
- Squishmallows2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokémon Plüsch Relaxo Unisex Cap blau/weiß 80% Polyester 20% Baumwolle Fan-Merch Gaming
Difuzed€21.914.6★197 rev
Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien
Pokémon€20.764.7★11 rev
Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch
Pokémon€25.564.5★65 rev
Pokémon PKW0223 - 45cm Schlafendes Plüsch - Relaxo offizielles Pokémon Plüsch
Pokémon€39.204.8★1,358 rev
Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)
Pokémon€39.024.6★521 rev
Newest
by launch datePokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)
Pokémon€39.02521 rev
Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch
Pokémon€25.5665 rev
Pokémon PKW4324-45cm Schlafendes Plüsch - Relaxo offizielles Plüsch
Jazwares€38.30657 rev
CYPBRANDS Pokémon Kinder-Rucksack Mimikyu-Design mit verstellbaren und abnehmbaren Bändern Blau offizielles Produkt blau Estandar Casual
CYPBRANDS€21.2815 rev
Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien
Pokémon€20.7611 rev
Trending
90-day click momentum
Bowling-Schuhe Aloha HexaGo Damen und Herren für Rechts- und Linkshänder Schuhgröße 35-49 (35 EU Schwarz/Weiß)
EMAX Bowling Service GmbH MAXIMIZE YOUR GAME€81.504.5★
Satin Herren Tanga Bikini Slip Unterwäsche Höschen (Türkis L)
Satini€15.284.2★
Squishmallows Pokémon Relaxo 35 cm (14) - Snorlax Pokemon Plüschtier Kuscheltier Plüsch
Squishmallows€33.174.9★
Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XL
Pokémon€19.914.6★
Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XXL
Pokémon€19.974.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Collection”
“Super Produkt”
“Preis/Leistung für Inhalt super”
“ganz den Erwartungen.”
“Geschenk kam super an”
“Super weiches Pokémon mit super Qualität”
“Relaxo ist der Favorit unseres Sohnes”
“Passt”
“Macht Spaß zu öffnen”
“Design & Karten:”
What buyers complain about
“naja der Preis ist hoch”
“Nicht das beste Set”
“nix dickes drinne gewesen”
“Ist kaputt angekommen”
“da er aber zu groß war”
“Ein wenig steif”