ray ban
Worth a lookShows a sweet-spot price point ($62.61 avg), but weak search conversion (1.2%) keeps it on the watch list.
Avg price
Great€62.61avg listing price — sweet spot $15–$100
Price range
Great€7.22–€103.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,387.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay5.3%return rate — above 6% kills the launch gate
Market size
Okay€121K€121K/yr · 165K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
21 flat
Sellers
79
Top-5 brand share
86%
Open market
13%
- Ray-Ban77%
- Lacoste3%
- HAWKERS2%
- Fossil2%
- Joopin2%
- Perfectmiaoxuan2%
- Open — no brand owns it (15 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ray-Ban Herren New Wayfarer Sonnenbrille Schwarz L EU
Ray-Ban€86.224.3★699 rev
Ray-Ban Unisex Justin Sonnenbrille Schwarz Gummi / Graue Gradient 55 mm EU
Ray-Ban€98.014.3★4,176 rev
Ray-Ban RB2140 901 54 Rayban RB2140 901 54 Wayfarer Sonnenbrille 54 Schwarz
Ray-Ban€93.894.4★3,173 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU
Ray-Ban€85.884.5★6,589 rev
Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)
Ray-Ban€96.864.5★7,839 rev
Newest
by launch date
kunchu Vintage Sonnenbrille Damen Herren Polarisiert ÜberGroße-UV400 Schutz Groß Klassisch Trendy Retro Sonnenbrille für Damen Oversized Rahmen Brille-Schwarz
kunchu€14.1370 rev
Wrimen Große-Sonnenbrille Damen-Polarisiert-Sunglasses Woman Schwarz
Wrimen€13.11104 rev
LACOSTE Mens Sunglasses L6039S/N - Matte Green with Lens
Lacoste€45.075 rev
Lacoste Mens Sunglasses L6076S - Matte Taupe with Solid Brown Lens
Lacoste€67.802 rev
Lacoste Mens Sunglasses L6078S - Transprent Sand with Solid Green Lens
Lacoste€57.066 rev
Trending
90-day click momentum
ZENOTTIC 2 Paare Polarisierte Sonnenbrille Damen Herren Retro Vintage Runde Quadratische Unisex UV400 Schutz
ZENOTTIC€17.383.9★
Lacoste Mens Sunglasses L6078S - Transprent Sand with Solid Green Lens
Lacoste€57.063.5★
Ray-Ban Erika RB 4171 600068
Ray-Ban€86.614.5★
LACOSTE Mens Sunglasses L6039S/N - Matte Green with Lens
Lacoste€45.074.2★
Lacoste Mens Sunglasses L6076S - Matte Taupe with Solid Brown Lens
Lacoste€67.805.0★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +55.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Passt perfekt”
“Gute Brille zum kleinen Preis, 100% Sonnenschutz beim tragen und sieht gut aus”
“Sie sitzt sehr angenehm und sieht gut aus”
“Hält was sie verspricht”
“trägt sich durch das geringe Gewicht sehr angenehm.”
“Haltbarkeit”
“coole Form”
“Stylisch, leicht und robust”
“Tolle Brille, sowohl zum Fahrrad- als auch zum Skifahren”
What buyers complain about
“Leider ungenügende Passform”
“Plastikschrott”
“Für das Geld echt Traurig”
“Nach nur wenigen Nutzungen ist die erste Brille defekt”
“Das Design lässt zu wünschen übrig”
“die Bügel kann man auch nicht verbiegen”
“Dünner rahmen”
“das ging nicht bei diesem Material.”
“Nicht Nachhaltig”
“Im Freien nicht zu empfehlen”