protein essen
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€13.45avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay€0.93–€23.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad€71K€71K/yr · 515K searches
Review moat
Bad23,091.7avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
91
Top-5 brand share
82%
Open market
16%
- Amazon Essentials73%
- Maggi2%
- Basic Treasure2%
- Komfokore2%
- SINOPHANT2%
- Barilla2%
- Open — no brand owns it (18 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 71 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Damen Tanktop Schmale Passform 2er-Pack Schwarz L
Amazon Essentials€10.534.5★69,727 rev
Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt Schmale Passform 2er-Pack Schwarz/Weiß M
Amazon Essentials€13.164.5★17,550 rev
Amazon Essentials Damen Tanktop Schmale Passform 2er-Pack Weiß M
Amazon Essentials€11.004.5★69,727 rev
Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt Schmale Passform 2er-Pack Schwarz L
Amazon Essentials€13.324.5★17,550 rev
Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Kaki 32W
Amazon Essentials€14.894.2★39,461 rev
Newest
by launch date
Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt schmale Passform 2er-Pack Schwarz/Oliv Large
Amazon Essentials€9.0417,550 rev
Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt schmale Passform 2er-Pack Oatmeal Heather/Hellrosa X-Large
Amazon Essentials€8.9917,552 rev
Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt schmale Passform 2er-Pack Hellblau/Hellgrau meliert Medium
Amazon Essentials€9.0117,550 rev
MORE Essentials O3-D3-K2 60 Fischöl Kapseln mit 500mg EPA & 250mg DHA pro Tag Vitamin D3 & Vitamin K2 Kapselhülle aus Rindergelatine
MORE NUTRITION€9.341,025 rev
PPURA Bio Bolognese mit Rindfleisch 340g Traditionelle Bolognese Sauce mit 100% Bio-Rindfleich Pasta Sauce mit 100% natürlichen Zutaten ohne Zucker & Zusatzstoffe Made in Italy
PPURA€3.6123 rev
Trending
90-day click momentum
Amazon Essentials Damen Tanktop Schmale Passform 2er-Pack Mauve/Zartrosa M
Amazon Essentials€10.604.6★
adidas Herren Essentials Small Logo Chelsea Shorts Black/White S
adidas€11.804.6★
Basic Treasure 3er Pack T Shirt Damen Kurzärmliges Damen Shirt für Frauen 100% Baumwolle Rundhals (DE/NL/SE/PL Alphanumerisch XL Regular 3 Farben Mix Rosa Beige Grau meliert - Kurzarm)
Basic Treasure€15.344.2★
Basic Treasure 3er-Pack Unterhemden Damen Spaghettiträger Top Damen Premium Bambus Unterhemd Damen Luftiges und dünnes (DE/NL/SE/PL Alphanumerisch L Regular Regular Weiß | Tank Top)
Basic Treasure€17.094.3★
Amazon Essentials Damen Slim Fit Camisole 4er Pack Black/Navy/Red/White Medium
Amazon Essentials€17.784.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super bequem”
“Passt”
“Super Produkt”
“Preis Leistung ok”
“Schmeckt super”
“softes Material”
“Super angenehmes Material”
“Produkt, man sieht auf den Bildern sofort den Unterschied”
“guter Geschmack”
“Easy Peasy”
What buyers complain about
“Slips sind zu klein”
“Qualität leider 0”
“Außerdem super dünn”
“sie sind leicht transparent”
“Die Milch schmeckt seltsam”
“Geschmacksache”
“Nicht gerade berauschenden Tragekonfort”
“Material eher sehr elastisch nicht fest”
“was echt schade ist für den Preis”
“Löcher”