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60

poloshirt damen

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 77Conversion 7Competition 96Returns 33Price range 77Avg price 80Brand share 84Review moat 47Quality gap 86

Competition

Incredible16%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Great€17.05

avg listing price — sweet spot $15–$100

Growth

Great+64.9%

90-day search growth — must beat 0% to launch

Price range

Great€7.45–€40.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,775.37

avg incumbent reviews — the moat a new listing must climb

Returns

Okay5.1%

return rate — above 6% kills the launch gate

Market size

Bad€66K

€66K/yr · 727K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

86

Top-5 brand share

51%

Open market

43%

  • Amazon Essentials16%
  • 33,000ft13%
  • Fruit of the Loom9%
  • Tommy Hilfiger6%
  • Levi's6%
  • Cicy Bell6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€1K4%€3K6%€4K8%€5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 166 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.9% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße23%

“Sitzt super”

Qualität insgesamt23%

“Super Qualität”

Komfort insgesamt12%

“Bequemes Poloshirt – sportlich, elegant und angenehm zu tragen”

Farbe6%

“werde mir noch andere Farben bestellen”

Materialqualität5%

“ansonsten schönes Material”

beworben Vs Tatsächliches Produkt5%

“Hat meine Vorstellungen vollständig erfüllt”

Preis-Leistungs-Verhältnis4%

“preis super”

schnelltrocknend2%

“Sitzt super, ganz leicht, trocknet ultra schnell”

Weiches Gefühl2%

“Das Material fühlt sich weich”

Waschechtheit2%

“das Shirt behält nach dem Waschen seine Form.”

What buyers complain about

Gesamtgröße46%

“Fällt zu klein aus”

Materialqualität8%

“Material”

Qualität insgesamt8%

“Nicht besonders gute Qualität”

Nähen/Finish/Polieren5%

“schiefe Nähte schon vor der ersten Wäsche, deshalb zurück”

Dicke5%

“Dickeres Pollo”

Geruch3%

“Unangenehmer Geruch”

Falten2%
Übung/Sporteignung1%

“Das Shirt eignet sich daher eher weniger zum Sport”

Haltbarkeit0%

“aber bei Bewegung etwas weiter auseinander.”

Top return reasons

Gesamtgröße54%
Materialqualität10%
Breite8%
Farbe7%
Länge6%
Qualität insgesamt4%
Transparenz1%
Dünn1%
Ärmelpassform1%
Taillenpassform1%