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52

plus size damen

Worth a look

Shows a fragmented shelf (top 5 take 7% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Market size 6Growth 71Conversion 3Competition 98Returns 21Price range 86Avg price 83Brand share 43Review moat 71Quality gap 72

Competition

Incredible7%

top-5 click share — an open shelf

Price range

Great€7.10–€76.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€18.34

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+54.3%

90-day search growth — must beat 0% to launch

Review moat

Good648.61

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Returns

Bad7.0%

return rate — above 6% kills the launch gate

Market size

Bad€24K

€24K/yr · 476K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

76

Top-5 brand share

79%

Open market

19%

  • Zizzi64%
  • Cuptacc5%
  • Fisoew5%
  • Levi's3%
  • Cicy Bell2%
  • Gosunny2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2362%€4713%€7074%€9431101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 457 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +54.3% search growth over the last 90 days.
20K15KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße29%

“Passt”

Komfort insgesamt18%

“Super bequem”

Qualität insgesamt11%

“Beste Qualität”

Materialqualität8%

“Material ok”

Farbe5%

“Schöne Farben, wie auf dem Bild”

Preis-Leistungs-Verhältnis4%

“Für aktuell knapp 13 € finde ich das Shirt fair bepreist”

Weiches Gefühl2%

“Material super weich”

Waschechtheit2%

“Tolles Material und auch nach mehrmals waschen immer noch super”

Gewicht leicht1%

“Sehr schönes Shirt leicht und luftig”

Wärme1%

“luftig – ideal für wärmere Tage.”

What buyers complain about

Gesamtgröße38%

“fällt klein aus”

Qualität insgesamt10%

“Wirkt billig”

Materialqualität5%

“Schlimmes Material”

Farbe4%

“Achtung wegen Farbe”

Länge3%

“Die Skinnyhose ist in der Länge etwas zu kurz geschnitten”

Produktzustand3%

“Tolle Hose allerdings scheinbar gebraucht”

Brustpassform2%

“Nichts für große Brüste”

Ärmelpassform1%

“Zu kurze Ärmel”

Transparenz1%

“Transparenter Stoff”

Portabilität1%

“Also nicht tragbar und muss leider zurück”

Top return reasons

Gesamtgröße45%
Länge13%
Materialqualität8%
Breite7%
Farbe4%
Qualität insgesamt2%
Brustpassform2%
Dünn2%
Transparenz2%
Geruch1%