pj masks spielzeug
Skip itSoft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great€15.15avg listing price — sweet spot $15–$100
Price range
Good€4.64–€43.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,098.84avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€51K€51K/yr · 280K searches
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
111
Top-5 brand share
83%
Open market
14%
- PJ Masks61%
- tonies8%
- Jada6%
- Joytoy5%
- Ycaaeo4%
- Multiprint3%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PJ Masks Jungen Catboy Schlafanzug Blau 128
PJ Masks€11.394.4★656 rev
PJ Masks Jungen Catboy Schlafanzug Blau 98
PJ Masks€13.064.4★656 rev
PJ MASKS Jungen Gekko Schlafanzug Grün 98
PJ Masks€12.914.7★813 rev
Dickie Toys PJ Masks 3-Pack Set Cars Auto Geschenkset bestehend aus: Cat-Car Owl-Glider und Gekko-Mobil 7 cm ab 3 Jahren
Jada€16.724.4★3,755 rev
PJ Masken Jungen PJ Masken Schlafanzüge 7 mehrfarbig 122 (Herstellergröße: 6 - 7 Jahre)
PJ Masks€16.374.0★5,090 rev
Newest
by launch date
mm Tortendeko Kuchen Deko Spielzeug Set Minifiguren Tortendekoration Geschenke Mitgebsel Kindergeburtstag Party Dekoration Geburtstag Tortenfiguren Für MäDchen Junge Happy Birthday Cake Topper
Luclay€8.2519 rev
PAW PATROL Patrol Jungen-Pyjama-Set in Hellgrün Grau und Creme | 3er-Pack Kurzarm-Nachtwäsche mit kurzen Beinen | Chase Marshall Skye & Rubble Loungewear mit Cartoon-Print Merch
PAW PATROL€26.2815 rev
Ycaaeo 6 Stück Anime Figuren Game Figuren Spielzeug Cartoon Geburtstag Deko Torte Cupcake Figuren Kinderspielzeugpuppen Anime Party Kuchen Dekoration Figuren
Ycaaeo€9.5621 rev
PJ Masks Power Heroes PJ Heldenfahrzeug umbaubares Heldenblitz Fahrzeug der Powerhelden mit 3 Modi Lichtern und Sounds
PJ Masks€25.88220 rev
PJ Masks Power Heroes Power Hauptquartier Spielset mit Auto und Figur Spielzeug für Jungen und Mädchen
PJ Masks€19.72289 rev
Trending
90-day click momentum
PJ Masks Mädchen Schlafanzug Mehrfarbig 128
PJ Masks€10.134.7★
PAW PATROL Jungen 2er Pack Pyjama | Kinder Kleinkinder Blau Marshall Rubble Chase Rettung Welpen T-Shirt Shorts Set | TV-Serie Nachtwäsche Merchandise
PAW PATROL€18.574.4★
PJ Masks Mädchen Schlafanzug Mehrfarbig 122
PJ Masks€9.884.7★
PJ Masks Jungen Gekko Schlafanzug Grün 104
PJ Masks€12.594.7★
PJ MASKS Jungen Gekko Schlafanzug Grün 98
PJ Masks€12.914.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Geschenk für Enkel”
“Wird gut genutzt”
“Ansonsten recht gut verarbeitet”
“Die Figuren sehen toll aus, keine Frage”
“Preisleistung mega”
“Super Spielzeug”
“coole Soundeffekte”
What buyers complain about
“Fällt klein aus”
“nicht sehr stabil”