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54

partykleid damen

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but high returns (19.3%) keeps it on the watch list.

Market size 5Growth 63Conversion 1Competition 98Returns 0Price range 91Avg price 95Brand share 80Review moat 56Quality gap 91

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible€32.16

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€10.78–€98.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Growth

Good+41.2%

90-day search growth — must beat 0% to launch

Review moat

Good1,247.91

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€19K

€19K/yr · 720K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad19.3%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

66 rising

Sellers

86

Top-5 brand share

55%

Open market

40%

  • GRACE KARIN31%
  • Missufe9%
  • Allegra K6%
  • Amazon Essentials5%
  • COOAN5%
  • KAFFE5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€1852%€3703%€5564%€7411101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)11 products missing review or click data not plotted

All 308 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.
35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Passt perfekt”

Qualität insgesamt13%

“Super Qualitaet”

Komfort insgesamt8%

“Super bequem”

Form/Stil7%

“Elegant”

Farbe7%

“Schöne, süßes rosa Farbenes Kleid (für warme Frühlingstage perfekt):”

Materialqualität6%

“schönes Material”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt3%

“wie auf den Fotos beschrieben”

Weiches Gefühl3%

“Das Material fühlt sich weich an”

Gewicht leicht3%

“Federleichtes Sommerkleidchen, lose, gute Passform, sehr angenehmes Viskosematerial, man schwitzt nicht darin”

What buyers complain about

Gesamtgröße18%

“Sitzt locker”

Materialqualität10%

“Das Material war enttäuschend”

beworben Vs Tatsächliches Produkt7%

“Fahrbe ist nicht wie foto”

Qualität insgesamt4%

“Sieht billig aus”

Preis-Leistungs-Verhältnis3%

“Würde aber nur so 12€ dafür zahlen”

Form/Stil3%

“Nur nicht ganz mein Style”

Falten3%

“Extrem zerknittert”

Farbe3%

“Das erste Mal habe ich es in der falschen Farbe (grün statt blau)”

Geruch2%

“Chemischer Geruch”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“kaum dehnbar”

Top return reasons

Gesamtgröße34%
Materialqualität13%
Farbe13%
Länge7%
Breite4%
Qualität insgesamt4%
Brustpassform3%
beworben Vs Tatsächliches Produkt3%
Geruch2%
Taillenpassform2%