Skip to content
40

overknees strümpfe damen

Skip it

Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 3Conversion 20Competition 76Returns 44Price range 20Avg price 33Brand share 66Review moat 29Quality gap 82

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Okay3.8%

return rate — above 6% kills the launch gate

Avg price

Okay€9.96

avg listing price — sweet spot $15–$100

Review moat

Okay3,569.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad€3.30–€17.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€74K

€74K/yr · 465K searches

Growth

Bad-44.4%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

42

Top-5 brand share

65%

Open market

28%

  • DRESHOW27%
  • BABAHU12%
  • SATINIOR11%
  • Moon Wood9%
  • Yolev7%
  • YSense Beau6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€7K12%€9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -44.4% search growth over the last 90 days.
18K13KSpike '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Top Produkt”

Komfort insgesamt17%

“sehr cozy/comfy”

Gesamtgröße17%

“passt”

Wärme6%

“schön warm und sehr hoch”

Weiches Gefühl3%

“Schöne weich”

Form/Stil3%

“Super sexy”

Design insgesamt3%

“Das schwarze Design in Kombination mit den weißen Streifen am Rand sehen sehr süß aus”

Materialqualität2%

“Das Material ist angenehm weich”

Preis-Leistungs-Verhältnis2%

“Für den Preis finde ich sie mega”

Waschechtheit2%

“Hält lange, ist cute, leicht zu waschen”

What buyers complain about

beworben Vs Tatsächliches Produkt14%

“Überhaupt nicht wie beschrieben”

Qualität insgesamt12%

“Größter Müll”

Gesamtgröße11%

“Top, nur etwas kurz”

Materialqualität8%

“Billiges Material”

Dicke7%

“Dünn”

Dünn4%

“Etwas durchsichtig durch ein dünnes Material”

Falten4%

“nach einmal waschen ziemlich ausgefranst”

Haltbarkeit4%

“Haltbarkeit ist nicht so gut”

Oberschenkel fit3%

“dann tut das nach ner Weile am Oberschenkel dann weh.”

Haftung/Klebrigkeit3%

“Klebt nicht, rutscht immer wieder ab”

Top return reasons

Gesamtgröße32%
Länge12%
Breite10%
Oberschenkel fit8%
beworben Vs Tatsächliches Produkt4%
Materialqualität4%
Dünn4%
Qualität insgesamt4%
Lücke/Loch2%
Farbe2%