on
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Good€104.24avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€395K€395K/yr · 5.4M searches
Price range
Okay€8.95–€195.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,760.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad7.2%return rate — above 6% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
327
Top-5 brand share
92%
Open market
7%
- On72%
- Skechers14%
- tenhaag3%
- Amazon Essentials2%
- Tommy Hilfiger1%
- Salomon1%
- Open — no brand owns it (12 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 128 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
On Running Cloud 6 Sneaker
On€136.964.2★1,530 rev
On Running Cloud 6 Sneaker
On€130.104.2★1,545 rev
ON Running 3WF10060299 Cloud 6 Damen Black White EU 42
On€121.314.3★2,004 rev
On Running 3MF10070070 Cloud 6 Damen Glacier White EU 43
On€130.154.5★140 rev
On Running Cloud 6 Sneaker
On€132.594.2★1,546 rev
Newest
by launch date
ON Running Cloud 6 Sneaker
On€119.222,113 rev
On Running Cloudpulse Sneaker Trainer Schuhe (Rock Eclipse EU Schuhgrößensystem Erwachsene Numerisch M 43)
On€113.002 rev
ALLSWIFIT Herren Slip-On Walking Schuhe Trainingsschuhe mit Dämpfung & Fußgewölbeunterstützung Atmungsaktive Laufschuhe für Fitnessstudio/Gym/Running/Alltag Size 42 Grau SARS26011M
ALLSWIFIT€44.94107 rev
On Cloud 6 WP Olive/Safari - 9 5/43
On€150.2213 rev
On Herren Cloudsurfer Next Laufschuhe Stone/Marsh 44.5
On€109.849 rev
Trending
90-day click momentum
Steel Toe Work Shoes for Men and Women Lightweight Comfortable Industrial & Construction Safety Shoes
KEXUEJIA€31.933.7★
On Cloud 5 Herrenschuhe 59.98375 59.98375 Gelb EU 42
On€195.794.2★
ON Running Cloud 6 Sneaker
On€119.224.4★
Slip on Schuhe Herren Sportschuhe Turnschuhe Sneaker StraßEnlaufschuhe Laufschuhe Sommerschuhe Blau Hallenschuhe Joggingschuhe Fitness Männer Shoes 39
FZJIALI€16.324.2★
Amazon Essentials Damen Freizeitsandale mit Riemchen Gold 40.5 EU
Amazon Essentials€19.134.3★
Demand
Weekly Amazon search volume, last 47 weeks — +11.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super bequem”
“Passt ok”
“Gewohnte Qualität”
“alles wie beschrieben wie es sein soll”
“Ist noch nicht kaputt”
“Richtig gut und günstig”
“In den Schuhe kann man den ganzen Tag bequem laufen”
“Die Farbe gefällt mir sehr gut”
“angenehmes Material,”
“Toller Schuh - leicht”
What buyers complain about
“Fällt kleiner aus”
“enttäuschtende Qualität”
“Vor 4 Monaten gekauft 2mal getragen und kaputt”
“Chemikaliengeruch”
“Sind eng und unbequem”
“Sehr teure Schuhe”
“Fallen relativ schmal aus”
“völlig komisches Material”
“Wenn man sich ein neues Produkt kauft ist es nicht schön, wenn sie sich dann als getragen herausstellen”
“Top Top Top Nur diese sonst keine alle Farben gerne”