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50

ohrstecker schwarz

Worth a look

Shows a fragmented shelf (top 5 take 37% of clicks), but soft demand (-20.5% this quarter) keeps it on the watch list.

Market size 30Growth 15Conversion 29Competition 78Returns 44Price range 71Avg price 68Brand share 78Review moat 67Quality gap 65

Competition

Great37%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Good€4.33–€41.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.14

avg listing price — sweet spot $15–$100

Review moat

Good831.37

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 6% kills the launch gate

Market size

Okay€138K

€138K/yr · 428K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

45

Top-5 brand share

57%

Open market

34%

  • GoldChic17%
  • Treuheld11%
  • Flongo11%
  • LIEBESKIND9%
  • Artskin9%
  • Beate Stohr9%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€4K6%€8K9%€12K12%€17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.
80K60KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Top Qualität”

Gesamtgröße16%

“Alles passt”

Preis-Leistungs-Verhältnis14%

“Preis /Leistung top”

Design insgesamt8%

“Design & Optik”

beworben Vs Tatsächliches Produkt7%

“Wie auf dem Foto”

Geschenk Zweck5%

“Geschenk”

Materialqualität3%

“Schönes Material”

Farbe3%

“Form und Farbe sind absolut stabil”

Form/Stil2%

“Modisch elegant”

Haltbarkeit2%

“sie halten gut.”

What buyers complain about

Gesamtgröße29%

“Kleiner als angegeben”

Qualität insgesamt12%

“Leider sind die Ohrringe totaler Schrott”

Haltbarkeit12%

“Leider nach nicht mal einem Monat tragen, löst sich die Farbe”

Stärke6%

“nicht robust”

Benutzerfreundlichkeit4%

“Hintere Stöpsel schwer zu lösen”

Farbe4%

“Farbe geht ab”

Allergien4%

“Ich habe sehr empfindliche Ohren und zudem eine Nickel und Kobalt Allergie”

Kostbarer Edelstein4%

“Stein schon aus der Fassung bei Ankunft”

Verschluss Qualität3%

“Tolle Ohrringe, gaaaanz miserabler Verschluss”

Produktzustand3%

“Bereits benutzt”

Top return reasons

Gesamtgröße61%
Gewicht schwer7%
beworben Vs Tatsächliches Produkt4%
Qualität insgesamt4%
Farbe4%
Defekt Material/Teile3%
Dünn2%
Metall Authentizität2%
Verschluss Qualität1%
Preis-Leistungs-Verhältnis1%