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50

nur die strumpfhosen

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but soft demand (-36.1% this quarter) keeps it on the watch list.

Market size 52Growth 7Conversion 16Competition 95Returns 49Price range 7Avg price 27Brand share 76Review moat 60Quality gap 84

Competition

Great20%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good1,119.97

avg incumbent reviews — the moat a new listing must climb

Market size

Good€321K

€321K/yr · 2.8M searches

Returns

Okay3.2%

return rate — above 6% kills the launch gate

Avg price

Okay€9.22

avg listing price — sweet spot $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

Price range

Bad€3.00–€15.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

64

Top-5 brand share

59%

Open market

34%

  • Nur Die18%
  • FALKE13%
  • EVERSWE13%
  • MANZI8%
  • AMIYOYO7%
  • DIKER7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€6K4%€13K6%€19K8%€26K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 99 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.
100K60KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße22%

“Passt”

Wärme13%

“warm”

Komfort insgesamt11%

“super bequem”

Qualität insgesamt10%

“Super Produkt”

Farbe5%

“Super bronzefarben”

Preis-Leistungs-Verhältnis4%

“Schön und preiswert”

Materialqualität3%

“Material angenehm”

Form/Stil3%

“gut zu verschiedenen Outfits”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Das Material aus Nylon und Elasthan fühlt sich angenehm weich an, ist sehr elastisch und passt sich dem Körper gut an”

Weiches Gefühl2%

“Schon beim Anziehen merkt man, wie angenehm weich und elastisch das Material ist”

What buyers complain about

Gesamtgröße15%

“Fragliche Passform”

Qualität insgesamt11%

“Tolle QUALITÄT, SCHLECHT verarbeitet”

Haltbarkeit9%

“geringe Haltbarkeit”

Nähen/Finish/Polieren6%

“Naht gerissen”

Preis-Leistungs-Verhältnis5%

“dafür sind sie zu teuer”

Taillenpassform4%

“Geändert auf High Waist - schade”

Kompression2%

“Keine Kompression”

Transparenz2%

“nicht mehr transparent”

Materialqualität1%

“empfindlichem Material.”

Benutzerfreundlichkeit1%

“etwas schwerer anzuziehen,”

Top return reasons

Gesamtgröße34%
Farbe20%
Lücke/Loch6%
Dünn5%
Länge4%
Qualität insgesamt4%
Breite4%
beworben Vs Tatsächliches Produkt3%
Haltbarkeit2%
Materialqualität2%