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nike schuhe herren

Launch it

A $3.9M/yr market growing +11.7% this quarter with returns at 5.0% — clears our launch bar.

Market size 97Growth 40Conversion 4Competition 98Returns 33Price range 69Avg price 95Brand share 45Review moat 22Quality gap 72

Competition

Incredible9%

top-5 click share — an open shelf

Market size

Incredible€3.9M

€3.9M/yr · 31.6M searches

Avg price

Incredible€39.68

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€6.78–€129.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Returns

Okay5.0%

return rate — above 6% kills the launch gate

Review moat

Bad10,315.24

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

496

Top-5 brand share

78%

Open market

19%

  • adidas35%
  • NIKE22%
  • PUMA11%
  • Tommy Hilfiger6%
  • Amazon Essentials4%
  • LEZTA3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€39K2%€78K3%€117K4%€156K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 282 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
1.3M750KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt23%

“Sehr bequeme sneaker ideal für Freizeit”

Qualität insgesamt20%

“Quality”

Gesamtgröße18%

“Passt super”

Preis-Leistungs-Verhältnis11%

“Gut günstig”

beworben Vs Tatsächliches Produkt4%

“Der Artikel entspricht der Produktbeschreibung”

Gewicht leicht3%

“sind federleicht”

Übung/Sporteignung3%

“Die Trainings-Hose von Adidas sieht elegant aus, ist von guter Qualität und angenehm zu tragen”

Farbe2%

“Coole Farbe for me”

Form/Stil1%

“Und sieht Stylish aus”

Materialqualität1%

“Das Material fühlt sich hochwertig an”

What buyers complain about

Gesamtgröße31%

“Er fällt recht schmal”

Qualität insgesamt14%

“Müll”

Haltbarkeit9%

“Nach 2 Monaten defekt”

Komfort insgesamt3%

“Unbequem”

Füße fit3%

“Die Schuhe fallen in der Länge (Gr. 43) sehr groß aus,”

Farbe2%

“Farbspränkel an beiden Schuhen”

Materialqualität2%

“Schwaches Material”

Produktzustand2%

“Gerbauchte Ware”

Übung/Sporteignung1%

“Kein Sportschuh”

Hartes Gefühl1%

“beide sind gleich hart”

Top return reasons

Gesamtgröße47%
Füße fit15%
Breite10%
Farbe6%
Komfort insgesamt3%
Materialqualität3%
Qualität insgesamt2%
Länge2%
beworben Vs Tatsächliches Produkt1%
Produktzustand1%