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negroni

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A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 51Conversion 63Competition 20Returns 100Price range 80Avg price 85Brand share 24Review moat 90Quality gap 33

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great197.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.96

avg listing price — sweet spot $15–$100

Price range

Great€11.67–€29.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad€36K

€36K/yr · 34K searches

Competition

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

27

Top-5 brand share

90%

Open market

7%

  • Fashion Drinks41%
  • Campari26%
  • ARDENT BATCH9%
  • Tanqueray8%
  • CONTE CAMILLO7%
  • Bottega3%
  • Open — no brand owns it (3 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€7K30%€11K40%€14K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 30 weeks — +20.9% search growth over the last 90 days.
2K1KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack25%

“Gut im Geschmack”

Alkoholgeschmack25%

“Der Drink passt nämlich erstaunlich gut”

Geschmack insgesamt17%

“schmeckt herausragend und ist gut gemischt”

Mischung/Verhältnis14%

“Die perfekte Mischung”

Bitter14%

“Bitter, ausgewogen und so, wie er sein soll”

Qualität insgesamt6%

“Einfach perfekt”

What buyers complain about

Geschmack50%

“Geschmackssache”

Geschmack insgesamt25%

“Leider nicht wirklich mein Geschmack”

Benutzerfreundlichkeit25%

“Schwierig wieder zu verschließen”

Top return reasons

Gesamtgröße100%