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morticia addams kostüm

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 55Returns 0Price range 91Avg price 93Brand share 42Review moat 93Quality gap 63

Review moat

Great139.16

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€22.28

avg listing price — sweet spot $15–$100

Price range

Great€13.92–€38.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Bad€0

€0/yr · 96K searches

Growth

Bad-86.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.4%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

54

Top-5 brand share

80%

Open market

17%

  • LUYANA52%
  • LVCBL14%
  • JDFAIJEAL6%
  • Miulruma4%
  • Monster High4%
  • Zophlly3%
  • Open — no brand owns it (9 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€08%€012%€016%€01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -86.2% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 80.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße33%

“laut ihrer Aussage hat die super gepasst”

Sammlungsobjekte21%

“was für mich als Sammlerin der Serie super toll und sehr erfreulich, gerade jetzt kurz vor Ostern.”

Geschenk Zweck14%

“super geschenk”

Qualität insgesamt14%

“Qualitativ gut verarbeitet, tolles Preis-Leistungs-Verhältnis”

Perücke/Kunsthaarqualität5%

“Sehr schöne Perücke”

Haltbarkeit5%

“hat alles prima gehalten und super ausgesehen”

What buyers complain about

Hartes Gefühl50%

“Der Rock ist etwas steif, da musste ich ein wenig tüfteln, bis es schick aussah”

Top return reasons

Gesamtgröße44%
Länge7%
Materialqualität6%
Eignung für langes Haar6%
Geruch5%
Haarverwandt4%
beworben Vs Tatsächliches Produkt4%
Perücke/Kunsthaarqualität3%
Produktzustand2%
Breite2%