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miami vice

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A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 25Conversion 4Competition 35Returns 96Price range 93Avg price 89Brand share 5Review moat 99Quality gap 60

Review moat

Incredible22.33

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Price range

Great€14.08–€47.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€20.79

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€11K

€11K/yr · 184K searches

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

15

Top-5 brand share

98%

Open market

0%

  • Uglyshirt8984%
  • Miami Vice5%
  • Nbc4%
  • Urban Backwoods2%
  • narrenkiste2%
  • Funko2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€1K20%€2K30%€3K40%€4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 27 weeks — -0.5% search growth over the last 90 days.
5K3KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis50%

“Fairer Preis”

Form/Stil50%

“Sehr stylisch”

What buyers complain about

Qualität insgesamt100%

“Qualitativ schlecht”

Top return reasons

Gesamtgröße55%
Materialqualität20%
Qualität insgesamt15%
Dünn5%
Farbe5%