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longsleeve damen

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Soft demand (-61.8% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 0Conversion 4Competition 92Returns 13Price range 79Avg price 77Brand share 71Review moat 24Quality gap 72

Competition

Great23%

top-5 click share — an open shelf

Price range

Great€8.57–€40.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€15.81

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,040.81

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€86K

€86K/yr · 1.7M searches

Returns

Bad9.0%

return rate — above 6% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-61.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

82

Top-5 brand share

62%

Open market

33%

  • Basic Treasure21%
  • Amazon Essentials13%
  • ONLY13%
  • RIROW10%
  • GetGigt5%
  • DUOEASE4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€3K6%€5K8%€7K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 98 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -61.8% search growth over the last 90 days.
80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 8.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße21%

“Passt”

Komfort insgesamt19%

“Bequem- auch nach der Wäsche top”

Qualität insgesamt18%

“Prima Qualität”

Preis-Leistungs-Verhältnis7%

“Top Preis-Leistung”

beworben Vs Tatsächliches Produkt4%

“Geht so”

Weiches Gefühl4%

“Fühlt sich gut an”

Farbe3%

“Farben schöner als auf dem Foto,”

Materialqualität3%

“Material super”

Form/Stil2%

“Toll unter einem Blazer zu tragen”

Waschechtheit1%

“Nach dem waschen - Form und Farbe behalten”

What buyers complain about

Gesamtgröße30%

“seltsame Passform”

Transparenz5%

“In weiss ist es leicht durchsichtig”

Farbe5%

“Die Shirts waren im Gegensatz zur Beschreibung in Weiß total transparent”

Materialqualität5%

“Schönes Basic mit guter Passform – Material könnte besser sein”

Qualität insgesamt4%

“Schlechte Qualität”

Dicke3%

“Sehr dünn und durchsichtig”

beworben Vs Tatsächliches Produkt2%

“sehen in Natura leider nicht so schön aus, wie auf dem Artikelfoto.”

Geruch2%

“Eklig”

Lücke/Loch2%

“Wurde mit einem Loch geliefert”

Nacken fit2%

“Zu eng am Hals”

Top return reasons

Gesamtgröße38%
Breite10%
Länge10%
Materialqualität7%
Transparenz6%
Ärmelpassform6%
Farbe4%
Dünn3%
Armpassform3%
Qualität insgesamt2%