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longfill aroma 120ml

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A small market ($1K/yr) — this niche doesn't clear our bar today.

Market size 0Growth 23Conversion 16Competition 52Returns 96Price range 70Avg price 76Brand share 61Review moat 83Quality gap 77

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Review moat

Great342.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great€15.55

avg listing price — sweet spot $15–$100

Price range

Good€9.57–€27.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€1K

€1K/yr · 6K searches

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

16

Top-5 brand share

68%

Open market

26%

  • OM329%
  • DBL19%
  • Baddery7%
  • FURUN7%
  • Spitzbub6%
  • Twizzy6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11720%€23330%€35040%€466101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
300200Spike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack27%

“Super Geschmack”

Geschmack insgesamt17%

“Schmeckt Super”

Qualität insgesamt12%

“Super Produkt”

Preis-Leistungs-Verhältnis11%

“Value for money”

Geruch10%

“Aroma”

Süße4%

“Schmackhaft und fruchtig”

beworben Vs Tatsächliches Produkt4%

“Produkt erfüllt voll umfänglich seine Aufgabe”

Löslichkeit3%

“Zum Liquid mischen super”

Mischung/Verhältnis1%

“Gute Mischung”

Würzigkeit1%

“Sehr gute Qualität schmeckt sher lecker würde immer wieder bestellen”

What buyers complain about

Geschmack insgesamt21%

“Undefinierbarer Geschmack”

Geschmack15%

“Undefinierbarer Geschmack”

Geruch8%

“extrem chemisch-süßliches Aroma mit undefinierbarem Geschmack”

Qualität insgesamt7%

“Null Qualität”

Süße7%

“Extrem Süß, nicht gut”

Verdünnt/wässrig6%

“Liquid”

Künstliche Farben4%

“Lebensmittelfarbe wird aber als Liquid für E-Zigarette dargestellt”

Künstliche Süßstoffe4%

“Künstlicher Geschmack”

Inhaltsstoffe – insgesamt3%

“Warnung Schädlich E-Zigaretten, Fehlende Informationen”

Benutzerfreundlichkeit3%

“Lässt sich sehr schwer aufschrauben/ öffnen”

Top return reasons

Gesamtgröße38%
Taillenpassform12%
Ärmelpassform12%
Qualität insgesamt9%
Armpassform6%
Farbe6%
Produktzustand6%
Lücke/Loch6%
beworben Vs Tatsächliches Produkt6%