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lillet kostüm damen

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Soft demand (-91.5% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 16Competition 80Returns 44Price range 40Avg price 41Brand share 85Review moat 98Quality gap 67

Review moat

Incredible40.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 6% kills the launch gate

Avg price

Okay€10.95

avg listing price — sweet spot $15–$100

Price range

Okay€4.34–€22.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€16K

€16K/yr · 116K searches

Growth

Bad-91.5%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

19

Top-5 brand share

50%

Open market

44%

  • Zilaro16%
  • QijAOPD10%
  • Alkohol Designs - Bar Party Urlaub Karneval Saufen10%
  • HUKUMA8%
  • Wildberry Lillet Cocktail Shop7%
  • Wein & Lillet Gönner6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€6458%€1K12%€2K16%€3K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)8 products missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -91.5% search growth over the last 90 days.
15K10KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 25.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“Passt perfekt”

Qualität insgesamt18%

“Super Qualität”

beworben Vs Tatsächliches Produkt18%

“Hält was es verspricht”

Farbe14%

“Schöne pinke streifen”

Komfort insgesamt11%

“Lustige bequeme Socken”

Handwasch freundlich4%

“Die Socken sitzen sehr gut am Fuß, die Größe ist sehr gut und die bleiben beim Waschen toll in Farbe und Form”

Materialqualität4%

“Super weiches und robustes material”

Preis-Leistungs-Verhältnis2%

“Der Preis ist angemessen”

Druckqualität2%

“Schönes Shirt mit lustigem Druck - etwas enger geschnitten”

What buyers complain about

Gesamtgröße33%

“fällt aber seeeehr klein aus.”

Haltbarkeit25%

“aber beim ausbacken schon halb auseinander.”

Druckqualität13%

“nicht gedruckt- ob sie bei Größe 42 noch passen ist allerdings fraglich.”

Top return reasons

Gesamtgröße61%
Länge8%
Qualität insgesamt6%
Farbe5%
Materialqualität5%
Breite3%
Nähen/Finish/Polieren2%
Brustpassform1%
Geruch1%
Druckqualität1%