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leo leggings damen

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Soft demand (-52.4% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 35Competition 23Returns 11Price range 39Avg price 33Brand share 22Review moat 23Quality gap 48

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€5.95–€20.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€9.92

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad8,277.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad€50K

€50K/yr · 178K searches

Returns

Bad9.3%

return rate — above 6% kills the launch gate

Growth

Bad-52.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

26

Top-5 brand share

91%

Open market

6%

  • SINOPHANT43%
  • Sanpetix29%
  • TNNZEET8%
  • Gayhay6%
  • FuelMeFoot5%
  • Leafigure3%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€10K30%€15K40%€20K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.4% search growth over the last 90 days.
25K15KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“Passt”

Komfort insgesamt23%

“Super bequeme Hose”

Weiches Gefühl13%

“Sie sitzen super und sind unglaublich soft”

Qualität insgesamt11%

“Super Qualität”

Materialqualität7%

“Schönes Material”

Preis-Leistungs-Verhältnis4%

“Preisgünstig”

beworben Vs Tatsächliches Produkt3%

“Muster genau wie abgebildet”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“super stretchig”

Taillenpassform2%

“L-XL sitzt wie DE 42 perfekt high waisted und trägt nicht auf”

Dicke1%

“Dünnes Material aber sitzt echt gut und bequem”

What buyers complain about

Gesamtgröße25%

“Fällt größer aus”

Farbe11%

“Nicht die gleiche Farbe”

Nähen/Finish/Polieren11%

“Nähte defekt”

Geeignet für Maschinenwäsche6%

“Super bequem kann ich nicht bestätigen nach nur einmal waschen im müll gelandet weil es total ausgeleiert war nie wieder”

Materialqualität4%

“Sehr dünnes Material”

Transparenz3%

“Aber die schwarze leggins ist leicht durchsichtig”

Übung/Sporteignung3%

“Für Sport absolut ungeeignet”

Komfort insgesamt3%

“unbequem”

Qualität insgesamt3%

“Schlechte Qualität”

Defekt Material/Teile3%

“Die Teile fallen kleiner aus”

Top return reasons

Farbe25%
Gesamtgröße24%
Materialqualität8%
beworben Vs Tatsächliches Produkt6%
Qualität insgesamt6%
Dünn4%
Geruch4%
Breite4%
Länge3%
Lücke/Loch3%